bsbg9265-4v4y7a0kwlq58iog

3 FUN WAYS TO BUILD AN ACTIVE EMAIL LIST

Sat, 04 Apr 2020 16:03:50 GMT

Email marketing: it’s the overlooked darling of the marketing world. In addition to offering a higher ROI than virtually any other type of marketing (an average of $38 for every $1 spent), email is widely-used, beloved by customers, and ultra-effective for your business.

Before you can dive in with email marketing, though, you need a well-developed email list. Building that, though, can be easier said than done.

Here’s what you need to know:

EMAIL MARKETING, BY THE NUMBERS

If you’re going to build a healthy email list, you have to understand the why behind what you’re doing. Why is email marketing so worth it? What makes it so productive? Here are a few stats from one of the most prominent email marketing gurus out there – HubSpot :

93% of B2B marketers use email to share their content
By the end of this year, there will be 5.6 billion active email accounts on the web
83% percent of B2B companies use digital newsletters in their content marketing programs
40% of B2B marketers say email newsletters are some of their most successful types of content marketing materials
U.S. companies will spend over 350 million dollars on email marketing in 2019
46% of all email opens happen on mobile platforms
35% of professionals check email on a mobile device
iPhone is the most popular mobile platform for reading emails, with 29 percent of all mobile opens occurring on an iPhone. Gmail is a close runner-up, with 27% of opens
73% of millennials prefer email communications from businesses
More than 50% of U.S. respondents check their email account ten or more times each day, and most customers prefer to receive an email (vs. mail) from companies
99% of consumers check their email daily
80% of business professionals believe that email marketing increases customer retention
59% of respondents say marketing emails help them make purchasing decisions
Emails related to hobbies have an open rate of almost 28%
>59% of marketers say email is their most significant source of ROI.

As you can see, email marketing is massively productive. Focusing on it now is a great way to help your business become as productive and powerful as possible. First things first, though: the email list…

3 PROVEN WAYS TO START BUILDING YOUR EMAIL LIST NOW

Your email list is like the foundation of a house: it provides stability and structure, which everything else needs to move forward. With that in mind, the quality of your email list is what spells the difference between a successful email marketing campaign and something that falls flat on its face. Fortunately, these three steps will help you build an outstanding email list you’ll be proud of:

1. ADD A PERSONALIZED CTA TO EACH LANDING PAGE

Your landing pages serve an essential purpose for your company. They give customers a centralized location for knowledge and conversion and provide the information customers need to thrive within your company. Unfortunately, most landing pages aren’t nearly as productive as they could be, were their CTAs updated just a bit.

According to HubSpot, merely adding a personalized CTA to a landing page can boost view-to-submission rate by about 42% . The reason for this is simple: people visiting your blog post or page are looking for specific information or invitations, and personalized CTAs deliver those.

2. START A NEWSLETTER AND SHARE IT ON SOCIAL

If you subscribe to a newsletter like Tim Ferriss’s “ 5-Bullet Friday ,” you know how valuable and engaging an excellent publication like this can be. If you have yet to start a newsletter for your company, now is a great time to do it. Even if you don’t currently have a long list of email subscribers, creating a valuable piece of content – like an email list – is an excellent way to engage would-be subscribers and give them a chance to hop on board.

Once you’ve started the newsletter, go ahead and share it on your social platforms. You can also add a link to sign-up to your email signature.

3. CREATE A SENSE OF URGENCY AROUND SIGNING UP

Using a sense of urgency is an old trick in the marketing world. It’s especially applicable, though, when it comes to your email marketing.

In addition to adding strategically-placed and highly personalized CTAs to your landing pages, encourage clients to sign up for your email list immediately. You want them to feel like they’re missing out on something if they don’t sign up right away. Once they do, reinforce that understanding by offering a high-quality piece of content – like an ebook or a guide – immediately.

Another helpful tactic is to tease the content of your newsletter. For example, you might say, “Get best-in-class marketing tips: sign up now!”

BUILDING YOUR BEST EMAIL LIST

Email marketing, when done correctly, can be a significant boon for your company. Before you can do that, though, you’ve got to master the process of building your email list. This, of course, can be easier said than done. Fortunately, following the tips laid out in this post is a great way to start building momentum around your email list sign-ups, and to lay the foundation for your long-term email marketing.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

5 RED FLAGS TO AVOID WHEN HIRING FREELANCERS

Wed, 04 Mar 2020 16:53:56 GMT

Freelancers: they make the world go around when it comes to modern marketing. Over the last year, use of gig work platforms (like Upwork and Fiverr, for example) has grown by more than 30% in economies around the world.

As if that weren’t enough, it’s now possible to find freelancers working in all industries, including finance, agriculture, education, transportation, marketing, and more. With this in mind, it’s clear why freelancers have become so popular. Freelancers provide an attractive “third option” for companies who need skilled workers but don’t want to hire full-time employees.

If you’re new to hiring freelancers, though, the process can be a bit intimidating. How do you know you’ve found a good match? What if you choose the wrong person? What do you even look for, if you’re not hiring a traditional employee? In situations like this, knowing what to avoid is every bit as necessary and knowing what you want in a freelancer.

That said, here’s our top list of red flags to avoid at all costs with your next freelancer.

5 SIGNS YOU SHOULDN’T HIRE THAT “TOO GOOD TO BE TRUE” FREELANCER

You know the old saying: “if it seems too good to be true, it probably is.” That’s as accurate with freelancers as it is with anything else. In the world of freelancing, you get what you pay for. With that in mind, here are a few things to avoid as you search for the perfect freelancer:

1. VERY LOW RATES

Everyone loves a bargain. The problem is, though, that not all deals are good ones. While it’s great to score a top-quality service at a discounted price, you get exactly what you pay for with freelancers. Here’s why: good freelancers are professionals in a competitive field. It sounds harsh, but their rates reflect their skill level, not your budget. Professional, highly-skilled freelancers are busy people. They price their services in a way that allows them to earn a good living, work with the clients they like, and churn out top-quality work on every project.

Although it might seem exciting to find a freelancer who only charges a few dollars an hour, the services you’ll get will likely reflect this cut-rate price. Most of the freelancers who undercut every other professional in their industry are non-native English speakers. They may also be new to the industry or offering services they’ve never provided before.

The moral of the story is this: be willing to pay for excellent service from your freelancer. Skilled, high-quality professionals are out there, but you have to be ready to compensate them for what they’re worth.

2. NO PRIOR REVIEWS

While the grand majority of freelancers are reliable, seasoned professionals, every industry has its bad apples. Additionally, there’s a level of uncertainty built-in with the experience of hiring freelancers. In most cases, the freelancer is remote, and you may never meet him or her. Because of this, it’s essential to verify their credentials and experience any way you can.

One of the best ways to do this is to read the freelancer’s previous reviews. Past clients are a great indicator of the overall quality and reliability of a freelancer. If you don’t see any prior client reviews on the freelancer’s website or platform page, though, beware. Ask the freelancer if they’d be willing to put you in touch with some prior clients. If the answer is no, hire someone else.

3. SPELLING OR GRAMMAR ERRORS IN PRELIMINARY COMMUNICATIONS

The occasional email typo: it happens to the best of us. Freelancers, though, are professionals you’re bringing in to provide a professional service. Because of this, they should pay extra attention to their spelling and grammar.

If you notice that a freelancer has obvious spelling and grammar errors in their profile, outreach email, or cover letter, keep looking. This is a sign of hasty work and poor editing skills, and likely means you’ll get more of the same down the road.

4. SLOW RESPONSE TIME

You shouldn’t have to jump through hoops to get your freelancer to respond to you. Slow response times are one of the biggest red flags to be aware of with freelancers.

Look at it this way: even if a freelancer is too busy to accept your project, or is not taking on new clients, they should spare a few seconds to inform you. In some cases, they might even provide a referral. If you don’t hear from a freelancer for days or weeks after your initial contact, be wary about hiring them, even if the answer they provide opens the door to further communication.

5. SKY-HIGH PROMISES

Beware of any freelancer that promises big, since it’s likely that they’ll also deliver small. If you hire an SEO freelancer, for example, it’s a red flag for the freelancer to promise you first-page rankings within a month.

Instead, look for a freelancer who clearly understands their industry, and makes realistic promises and goals born from that understanding. Not only will this person provide better service, but you’ll be able to build a working relationship with a foundation of trust and deference.

FINDING THE RIGHT FREELANCER FOR YOU

There’s no doubt: hiring is a challenging process, no matter how you cut it. Hiring freelancers adds an extra level of unpredictability, though. Fortunately, it is possible to find professional, skilled, high-quality freelancers you can rely on for the long-term – you have to know what to look for and what to avoid.

Regardless of whether you need a freelance copywriter or cartographer, steer clear of the red flags listed above. Tip the scales in your favor further by hiring a freelancer that works with a well-known agency, has plenty of positive reviews, and has an extensive portfolio of high-quality work to display.

Still nervous about going it alone? Let us help you find your perfect freelancer. We’re here to help make your working life easier and smoother – no matter what you need.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

4 STEPS FOR MONETIZING YOUR BUSINESS FACEBOOK PAGE IN 2020

Tue, 04 Feb 2020 17:09:43 GMT

Your Facebook page: you’ve worked hard to build it from the ground up, transforming an ill-trafficked skeleton into an empire. Today, you’ve got ample likes, lots of traffic, and great content generating all of the above. Your question now becomes how to make all those metrics work for you. The answer is monetization: adjusting your Facebook profile, so it drives income from things like clicks, likes, and conversions.

Easier said than done? Think again.

In this post, we’ll share our top tips for monetizing your Facebook page this year. Let’s get started.

FACEBOOK MONETIZATION, BY THE NUMBERS

Facebook has had a few tough years. After widespread concerns about privacy and management of user data, the platform is finally making a bit of a comeback. According to MarTech Today :

“Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. …Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year. The total revenue earned during the quarter was $16.9 billion, with daily active users (DAU) at 1.52 billion, up 9 percent year over year.”

While Facebook’s average price-per-ad decreased by about 2% during this same quarter, the number of ad impressions the platform served up lept by a whopping 34%. The driving force of this growth, as it turns out, is Instagram. According to David Wehner, the CFO of Facebook, ads placed in the Instagram platform, both in feeds and Stories, have become one of the most productive ways for Facebook users to monetize their presence.

Although there are a bunch of theories underlying why Instagram (owned by Facebook) has suddenly become more productive for monetization than Facebook itself, many credit Facebook’s declining organic reach. Thanks to algorithm changes and other shifts that have hit the platform in recent years, it’s tough to get eyes on even the most stellar Facebook content. Instagram, meanwhile, still offers more visibility for public content.

ARE THERE MONETIZATION RESTRICTIONS ON FACEBOOK?

Yes. Facebook isn’t the Wild West when it comes to monetization. Over the years, the platform has established a few restrictions, all of which are designed to protect consumers and users alike. Here are a few things you can’t do as you seek to monetize your Facebook presence:

Violate intellectual property laws or conduct fraudulent advertising
Monetize a Facebook page without an authentic presence
Monetize before your Facebook page is at least 30 days old
Share clickbait titles, sensationalist titles, or misinformation intended to create unrest
Use inappropriate content or images for monetization purposes (this includes material that depicts sexual conduct or positions, or promotes the consumption of alcohol, tobacco, or drugs)
Promote content that advocates for the use of illegal services or products
Post “sensitive content,” as defined by Facebook’s guidelines

These standards apply to all monetization efforts on Facebook.

4 WAYS TO MONETIZE YOUR FACEBOOK PRESENCE

Now that we’ve discussed what you can’t do, let’s take a moment to consider what you can do on the Facebook platform. Here are a few of our favorite tips:

1. BECOME AN AFFILIATE PARTNER

Marketing affiliate products has long since been a favorite approach of Facebook users. Keep in mind, though, that there are a few catches built-in with this approach. First of all, you need a healthy following before you start marketing affiliate products. In reality, only a small portion of your audience will click your affiliate links, so your audience numbers become essential quickly.

Secondly, you should never use your Facebook platform solely to share affiliate links. This flys in the face of Facebook’s “authentic presence,” rule, and ensures your audience will flee in droves.

If you want to be successful with affiliate marketing, find a product you genuinely believe in, and which will be relevant to and valuable for your users. This keeps marketing authentic and promotes high adoption rates.

2. SELL PRODUCTS ON FACEBOOK’S APP STORE

Once you’ve established a Facebook business page, you can get busy selling products on Facebook. Do this by creating a store tab on your page. Once you’ve listed your products for sale, people can purchase them by simply visiting the store page and clicking the “purchase” button. It’s that simple!

Keep in mind that this approach also works best if you have a broad, pre-existing audience. When you already have a community of people who follow your updates and products, it’s easier to ensure conversion when you release new items.

3. HOST GIVEAWAYS OR CONTESTS

Contests and giveaways are a great way to grow your audience, boost your long-term marketing strategy, and create a new revenue stream. Additionally, this is an excellent opportunity to strengthen your relationship with other brands by partnering with them for a giveaway.

Wondering how this translates to a monetization technique? Simple – brands will pay you to get on your page if you have a large following. As far as they’re concerned, offering their product for free on a highly-trafficked page is a sure-fire way to promote more sales and traffic down the road. With this in mind, speak to a few relevant brands to find out what sort of deal they’d be willing to make.

Once you’ve got an agreement in place, run a few giveaways each month, changing the format each time to keep customers interested.

4. SELL DIGITAL CONTENT

This is, by far, one of the most popular monetization options Facebook has to offer. Take a spin through your timeline, and you’ll see precisely how many people are using it. Ads like this abound on Facebook today:

Each of these little blurbs indicates a course someone has created for sale on the platform. You can find these courses on virtually all topics, across all industries. This is excellent news for anyone who wants to sell digital content on the platform.

While creating a course, guide, ebook, or lesson plan will take some work, it’s an excellent way to use your existing Facebook following to generate income and promote ongoing monetization.

TURN YOUR FACEBOOK PROFILE INTO A MONEY-MAKING MACHINE

Your Facebook page can (and should) do more than sit there idle. This year, turn it into a money-generation powerhouse with these five tips. If you want to get serious about monetizing your Facebook platform, give our team a call, as well.

We provide the professional skills and expertise you need to excel at monetization, both now and in the future.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

4 REASONS TO AVOID VIDEO CONTENT MARKETING IN 2020

Sat, 04 Jan 2020 17:22:11 GMT

Video content marketing. Old hat, right? Boring, useless, not the slightest bit engaging, and definitely totally without value for your customers. Ask anyone, and they’ll tell you that you only engage in video content if you want people to notice you. And who wants that, right?

Don’t worry, though. We’re here to save you. Here are the top reasons to avoid video content marketing this year:

BE AWARE: SOME IMPORTANT VIDEO MARKETING STATS TO UNDERSTAND

Knowledge is power. The more you know about video content marketing, the easier it is to understand why you should avoid it as long as you want to stay unknown, unloved, and unnoticed on the internet. Here are a few critical stats from OptinMonster you can’t afford to miss:

Video marketers get 66% more qualified leads per year, compared to non-marketers
Video marketers see an average of a 54% increase in brand awareness
83% of those using video believe it offers a positive ROI
82% of people think email is a vital part of their marketing strategy
73% of customers have bought a product after watching a branded video
97% of businesses who use explainer videos report that customers like the practice and that it helps clients understand their business better
94% of companies say video is a useful kind of content
81% of companies surveyed saw an increase in sales after implementing video marketing, and 53% said support calls were reduced.
60% of both B2B and B2C marketers use video marketing
30% of B2B marketers say video is essential to their content marketing success.
According to Google, almost 50% of web users look for a video before visiting a store
79% of consumers prefer watching a video to reading about a product or company
Hubspot says that 43% of consumers want to see more video content this year

4 SMART REASONS TO AVOID VIDEO MARKETING THIS YEAR

We all love the quiet cloak of anonymity. It’s relaxing there. You don’t have to do anything. Keep your “never heard of them” status intact by avoiding video marketing (and maybe just all forms of content marketing) this year. Here are a few other reasons, to hammer it home:

1. VIDEO PROMOTES SOCIAL SHARING

You’ve heard of social media, sure. Maybe you even have a few profiles you never use. If you add video marketing to your repertoire, though, that all has to change. The reason is simple: video marketing actually encourages people to share your content on social media. Today, 92% of mobile video consumers have the nerve to share videos with other people.

See what this means? If you share a video on social media, there’s a pretty good chance people are going to share it. This means people will start to recognize your brand, engage with your employees, and talk about your offerings. Ick, right?

2. VIDEO MAKES YOUR CUSTOMERS TRUST YOU

There’s something fun about being the slimy super-villain, right? We all love being anonymous, unknown, unpredictable. It lends a real “bad guy” air to marketing and relieves all the burdensome responsibilities of brand transparency and customer confidence. Add video to the strategy, though, and you can just as soon flush your shifty guy nature down the toilet.

Believe it or not, video actually builds trust and credibility. By allowing your company to showcase its personality and tell its story in a way that customers can interact with and connect to, video marketing streamlines customer decision-making and encourages them to trust your company. And once you start building that foundation of trust – you have to maintain it. Trust us, steer clear at all costs.

3. VIDEO MARKETING HELPS YOU GET NOTICED IN SEARCH ENGINES

If there’s one take-home argument in this whole thing, it’s that video makes your company more visible, and you don’t want that. Stay invisible; avoid video. Got it?

In recent years, as the search engines have begun rewarding valuable, customer-focused content, with “high relevance scores,” video has shot off the charts in terms of popularity. Today, search engines love finding branded videos and presenting it to customers for engagement and relationship-building . Barf, right?

If you really want to stay anonymous and avoid having Google index your website at all costs, you definitely should not start posting video content. You also should avoid posting material on YouTube or social platforms, since this will only expand the reach of your company.

4. VIDEO WILL CAUSE DRAMATIC SPIKES IN YOUR EMAIL MARKETING PROGRAM

If you’re already using email marketing, adding video to the process will inundate you with interested customers. Just wait, though – it gets worse. Merely using the word “Video” in an email subject line can boost your click-through-rate (CTR) – as much as 200%-300% – and decrease unsubscribe rates.

Take our word for it – if you want to keep your email marketing lazy, uninspired, and ineffective, don’t dare add video. Customers love it, and taking even a step down this path will cause your company to rake in leads, conversions, and customers that you don’t want. Even worse – adding video to your emails could encourage your existing subscribers to share the emails with their friends, growing your subscriber list even more.

KEEP YOUR MARKETING STAGNANT IN THE COMING YEAR

You’re in marketing – you’re not out to reinvent the wheel. This year, make sure your company doesn’t grow, excel, or thrive, and that you don’t add any money to your bottom line. By keeping video content out of your marketing strategy entirely, you can ensure ongoing anonymity, a complete lack of customer connection, and very little engagement across the board. It’s precisely the mixture every business wants!

Adding video content to your marketing strategy will only do one thing – kick off a chain reaction of successes that will grow your business. By avoiding it entirely, you can also prevent all the troublesome factors that come along with that. Don’t worry – you can thank us later for helping you dodge this bullet. Happy marketing!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

THIS IS WHAT CAUSES YOUR CUSTOMERS TO RUN TO YOUR COMPETITOR

Wed, 04 Dec 2019 17:33:29 GMT

It’s every marketer’s worst nightmare: Churn.

It’s what happens when customers, who are notoriously fickle with their loyalties, come to a company, only to leave eventually for your competitor. If you’ve experienced this, it’s probably not specifically about your company. Every company experiences churn.

Customers are easy to lose, and that’s just a fact of marketing. Today, experts estimate that out of 26 unhappy customers , only one will complain directly to your company. The rest will simply leave. This may lead you to wonder what you’re doing wrong, why your customers are leaving for your competition, and how you can improve your level of customer service. If you’re asking these questions, you’re not alone. This post is designed to help you understand how to retain customers, why they leave, and what you can do to stop at the whole churn cycle.

WHY CUSTOMERS LEAVE: 5 THINGS THAT WILL SEND THEM THROUGH YOUR COMPETITION’S DOORS

While some amount of churn is random, owing largely to customers in decision or preferences, lots of churn can be prevented. The first step is to understand why it happens. With this in mind, here are the five most common reasons that customers churn in today’s environment:

1. YOU PLAY FAVORITES

We get it, there’s some level of intelligence associated with paying the most attention to your loyal, returning customers. Those customers are worth more, and it’s easier to sell to them. Despite this, though, you don’t ruin returning clients by neglecting the clients that are coming to your company for the first time. If you do this, customers will catch on. If they feel like you’re playing favorites with your more established customers, they are simply going to leave.

With this in mind, focus on customer service. 84% of customers say that salespeople don’t share enough information with them and that this causes frustration which makes them want to take their business elsewhere. Once this happens, you’re in a deep, deep hole. It takes an average of 12 positive customer service experiences to make up for a single negative experience.

With these things in mind, it’s clear that you’ve got to start treating all your customers equally. Instead of rewarding loyal clients for expected Behavior, start focusing on nurturing new clients, as well. When you pay your full attention to both pursuits, you have a better chance of creating a more balanced client base.

2. YOU MAKE THINGS INCONVENIENT

Customers love convenience. When you make working with your company inconvenient, it’s not going to fly. In an age where Amazon rules everything, virtually everything can be had within 2 days, and for free.

Customers or shopping online more than ever before and it’s clear that offering an inconvenient or clunky sales process will just earn your abandonment. With this in mind, focus on making your buyer’s journey as simple and streamlined as possible.

If you can look at your pipeline and identify where you’re losing customers, you’ll be able to find a way to resolve the pain point and retain business. Additional elements, like a mobile app, or online payment processing will go a long way toward making your shopping experience more streamlined as well.

3. YOUR WAIT TIMES ARE TOO LONG

If you work in retail, it’s likely that you still have some checkout counter somewhere. Well, these checkout counters can be fantastic because they allow you an opportunity to interact face-to-face with your customers and create a real relationship, they can also be a serious liability.

Today, 86% of customers will leave it a store if the line to checkout is too long. With this in mind, it’s time to start asking if you have developed a line management system for your retail business.

If you haven’t, now is the time to start thinking about why, and how to build one. The answer may lie in building more check-out stations, hiring more staff, or utilizing a technological waiting line management system, which can also be helpful.

4. YOU’RE NOT INNOVATING

Customers today get bored. Who can blame them? There’s so much to look at in today’s retail environment. Modern customers have the option of choosing from countless companies, countless products, countless marketing schemes, countless checkout options, and more. There are dozens of ways for them to get the things they want.

Because of this, your company can either innovate or sink. If you are offering customers the same old products, goods, and services they’re used to, and you’re finding that you’re experiencing a lot of churn regardless, the answer might be that you’re not innovating enough. Innovation isn’t something that you can Plateau on. It requires constant maintenance and a close attention to detail. Once you’ve done it once, you need to keep redoing it, adjusting it to your customers, and ensuring its scaling with your business. The process goes on forever. To ensure that innovation is as efficient and targeted as possible, identify a couple of common pain points in your business. Next get your team to put their heads together to find new ways to route around the issue and provide better service for both employees and customers.

5. YOUR COMPETITION IS JUST…BETTER

Nobody wants to hear this, but sometimes customers leave because your competition offers a better product good or service. In this case, it’s time to put your feelings and offensiveness aside, and figure out what action you can take as a result.

While every founder wants to think of their company as the best on the block, this isn’t always true. The great news is that you can use this as a lesson. What is your competition doing that you’re not? How can you mimic or improve upon their offerings?

Are they paying attention to customers in a way that you are not, but should be? Thinking about all of these things won’t make you any weaker as a company, it will only improve your offerings and make you more aware of your surroundings. If you’re not sure what your consumers like about your competition.

Consider sending out an email survey to past customers. The feedback might be hard to read, but it will certainly be illuminating.

KEEPING CUSTOMERS IN YOUR STORE

Although there’s no way to retain 100% of your customers 100% of the time, there are ways to reduce churn in your organization and ensure that the customers that you worked hard to earn stay where they belong.

But improving your customer service, taking lessons from your competition, and understanding how you can treat each customer equally and compassionately, will improve the offerings of your organization, and ensure that you are building long, happy customer to client relationships.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

THE 5 THINGS YOUR FACEBOOK PAGE NEEDS TO LOOK PROFESSIONAL

Mon, 04 Nov 2019 17:46:49 GMT

Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects your business to its absolute best.

The question, then, is how?

Remembering that Facebook sees nearly 2 billion monthly active users, you know that it’s essential to put your best digital foot forward and ensure that your customers are getting what they need from your page.

To put this another way, if your Facebook page isn’t displaying a comprehensive strategy designed to get you liked, noticed, engaged with, and followed, you’re missing out.

Here’s what you need to know about creating a professional, high-quality Facebook page:

WHY FACEBOOK MATTERS

First things first: why is your Facebook page so important ? If you’re still waiting to understand the value of Facebook for business, here are a few things you need to know about the platform and its significance:

Facebook is the most popular social network site for marketers. Facebook is the top social channel for marketers. With more than 80% of marketers using the platform, it’s clear that not being on Facebook simply won’t do. In addition to so many people being on Facebook, marketers also overwhelmingly state that Facebook is one of the most effective marketing channels they use, with 73% of marketers saying it’s very useful.
Facebook is a significant driver of social media referral traffic. If you’re going to use a social media platform to gain social media referrals, Facebook is a great option. In 2014, for example, Facebook drove nearly 25% of all social media referrals, compared to the combined 31.24% driven by other social media sites.
Facebook offers the opportunity to create and distribute engaging social content. Facebook provides a high level of organic outreach, which makes it a perfect platform for learning how to engage and connect with your fans truly. If you’re just getting started on social media interaction, Facebook is the ideal way to master the art and connect more meaningfully.
Facebook hosts more than 40 million small business pages. Today, small business pages abound on Facebook. This means that anyone who wants to get noticed has to hop on the platform and participate. If most companies are using at least three social networking sites, it goes without saying that Facebook should have a place on the list.

5 THINGS A FACEBOOK PAGE NEEDS TO LOOK PROFESSIONAL

Now that you know why Facebook matters so much, let’s talk about what you can do to ensure your page looks professional, beautiful, and worthy of engagement:

1. USE A BUSINESS PAGE

If you’re operating your “business” page from a personal profile, you need to alter the approach. While a personal page is great for your personal life, using a Facebook business page will put you at a larger advantage.

Not only do business Facebook pages offer access to content creation tools, paid promotional opportunities, and all the analytics and insights you need, but a professional profile will also create a verified page that looks more professional and boosts the confidence of potential customers. Once you’ve established a Facebook business page, use these tips to optimize it:

Choose the right name. Your Facebook business page should be your business name, nothing else, nothing less.
Customize your vanity URL. Change the default URL on your page to reflect your company’s name. As a general rule, the vanity URL should match your page’s title. Not only will this improve findability, but it’ll look more personalized and professional.
Complete your profile. Your profile picture, cover photo, bio, and profile should all contain up-to-date information and should reflect the professionalism of your brand. Keep in mind that consistency is key here and that your main visuals should all match one another.

2. CREATE AN ENGAGING COVER PHOTO

Your cover photo should do much of the legwork associated with your business. Since the cover photo takes the majority of your “above the fold” space on your page, it’s essential to choose one that reflects your brand and engages your viewer. Keep in mind that you can also be nimble with your cover photo as you launch new promotions, seasonal sales, and products.

A tip for Facebook cover photo success? Cover photo guidelines change frequently, so it’s important to keep your eye on your page to make sure the dimensions match. When you keep your visuals within the official guidelines, you’ll have a better chance of them being high-quality and visible.

3. ADD A COMPELLING CTA

A call-to-action, or CTA, is an essential part of your Facebook page. After launching the CTA feature back in 2014, Facebook has vastly expanded the options for adding CTAs to your brand page.

Today, you can choose from a variety of options like “sign up,” and “book now,” Each CTA can be customized with a piece of content or destination URL of your choice. These CTAs are a great way to increase traffic and get more views on the Facebook content business owners want to focus on.

4. FILL OUT YOUR “ABOUT” SECTION

One of the most important pieces of your successful page: the “About” section. Often, one of the first places a potential customer will go for more information about you and your business. It is important to outline your value proposition and mission statement clearly, and create biographies of you and your team.

Make sure it’s detailed and engaging as it is meant to build rapport between you and your new customer.

5. POST PHOTOS AND VIDEOS

It is time to add some content. Photos and videos are an effective medium to communicate your message and engage your visitors. Visual content is 40x more likely to be shared than any other types of content, and it’s essential for you to focus on this area as you work on creating brand-specific content.

Make sure you post often content that is relevant, quality, and speaks to your brand. Don’t forget to have some fun!

A BETTER FACEBOOK PAGE STARTS HERE

In today’s business environment, your Facebook page is integral to your success. These simple guidelines can elevate your brand and further drive sales all while helping you connect you to your customer base.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

3 UNUSUAL BUT SIMPLE WAYS TO USE HALLOWEEN TO INCREASE YOUR SALES

Fri, 04 Oct 2019 17:53:59 GMT

Did you know that Halloween is currently worth more than $9 billion annually? Today, customers are spending more money than they ever have before on all things Halloween.

This includes Halloween costumes, decorations, candy, and events. Because of this, you can’t afford to miss out on everything this exciting holiday has to offer.

Even if you don’t exactly sell plastic cobwebs or fake zombies, Halloween can represent a real opportunity for your brand and your bottom line. Here’s what you need to know about how you can make the holiday work for you:

HALLOWEEN ECOMMERCE STATISTICS

This year, about 175 million people are projected to celebrate Halloween. Each of these ghouls and goblins will spend about $86.79 per person on the holiday, according to recent research conducted by the National Retail Federation annual survey .

The primary reason behind this spending is that, largely, Halloween is a highly affordable holiday. It doesn’t cost as much to celebrate as Christmas or Halloween (no expensive gifts for extended family members or major meals to cook, traditionally), and consumers are happy to put the money they’re saving back into the economy in the form of fun holiday shopping that doesn’t feel as mandated as it might for other holidays.

As if that weren’t enough, consumer confidence is also at its highest level in almost a decade. People aren’t ultimately that worried about the uncertainty of the global economy, and they’re letting that show through in their spending habits.

With that in mind, here’s your complete guide to doing Halloween right and using the holiday to boost sales this year:

3 SMART WAYS TO LEVERAGE HALLOWEEN THIS YEAR

Want to utilize the momentum of the holiday to make more sales this year? Great! The act of wanting this means you’re already well on your way to doing it. The question, now, is how to go about executing your plan. Here’s your roadmap to three tried-and-true tactics you can use:

BEFORE YOU GET STARTED…

Before you dive headfirst into a plan to use Halloween to boost your sales, it’s important to define your goals. The best way to do this is to decide, first and foremost, what you want to achieve via your Halloween promotions. After all, meeting your goals requires you to set some goals first.

To this end, are you looking to earn new customers, spread the word about your product, good, or service? Or move a product that’s been sitting on the shelf? No matter what the case may be, defining your goals first and foremost is the best way to meet them.

While each brand’s approach to defining Halloween sales goals will differ, here are a few ways to set a goal and make a plan to reach it:

To increase followers and engagement, offer giveaways on your social media platforms. This is a great way to get people excited about your offerings and encourage communication between and around your customers.
Want to build out your online community? Offer contests and other creative campaigns. Photo competitions and hashtag contests are both great options.
If you want to boost sales and leads, try interactive methods like offering quizzes, recruitment, rewards, and surveys.

Once you’ve defined your goals for Halloween sales, it’s time to get to work actually increasing your bottom line during this spooky and fun-filled holiday.

Here’s how:

1. CREATE A CUSTOM QUIZ

We’re living in the world of interactive content, and custom quizzes are a great way to cater to it as much as possible. If you’re looking to boost sales this Halloween, take a few moments to create a quiz that directs your customers toward your products, goods, or services.

Companies like Negative Underwear do this with simple, “size-finder” quizzes built into their website and social media pages. These quizzes then point customers toward various products that will fit their needs. Follow suit if you want to create an authentic and engaging social media presence that earns you sales this Halloween.

If you want to use quizzes as a method to increase engagement, make them more Halloween-specific. Input facts and stats about Halloween, and give people who get the answers correct a small discount on your products, goods, and services. It’s a great way to boost the Halloween spirit and have some fun all at once.

2. REWARD WORD OF MOUTH

Keep customers coming back for more this Halloween by rewarding those who spread the word about your company via word-of-mouth. If you’re looking for a fun way to drive Halloween sales, offering coupons or sales to people who recommend or refer your company to their friends is an excellent option. At the end of the day, customers are your most powerful weapon when it comes to making more sales. By vouching personally for your product, they stand out as some of the most helpful and effective marketing tools out there.

Looking for a way to apply this to social media or other digital platforms? Consider running a referral contest or giving both the referrer and the referee both some money to spend at your company when they make their next purchases. This is a great way to keep people coming back.

3. HAND OUT COUPONS (INSTEAD OF CANDY)

Watching your dental health (or your waistline) this Halloween? Consider handing out coupons rather than candy. An effective, yet underrated, way to increase Halloween sales, coupons work by encouraging customers to make purchases and rewarding them for doing so. What’s more, coupons can convert customers from the online to offline shopping experience, which helps you create an effective multi-channel marketing pipeline.

Not sure how to use coupons? Consider offering a Halloween discount for every person who registers their details with your company. The more you incentivize purchases, the more purchases will come your way. You can also offer free shipping, free gifts, and any other special reward that seems applicable to your company and customers.

No matter what you do, don’t forget to share these coupons on social media to make the most of the traction that a social post will create for your promotions.

THE SECRETS TO A VERY PROFITABLE HALLOWEEN

While Halloween may not be considered a “shopping holiday” in the traditional sense, it’s a great opportunity for your brand to get creative with your marketing. By offering unique Halloween promotions, rewards, deals, and discounts, as well as running fun, interactive contests and events, you can drive more sales this Halloween season, and enjoy a higher number of conversions from new and existing customers alike.

Not sure where to start? Need help with your Halloween promotions? Contact our team today to learn more or to find the services you need today.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

WHY IT’S IMPORTANT FOR YOU TO BE INVOLVED IN YOUR LOCAL COMMUNITY

Wed, 04 Sep 2019 18:07:08 GMT

Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed.

Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern customers tend to support companies who are involved in their local communities.

That, then, begs the following question: what does it mean to be involved in your local community?

The answer, of course, is varied. Being involved in the local community can mean anything from sponsoring local 5Ks to volunteering for causes and hosting outreach booths at related organizations and companies.

If you’re interested in driving more business and expanding your reach, here’s what you need to know about getting (and staying) involved in your local community.

COMMUNITY PARTICIPATION: THE BEST FORM OF MODERN NETWORKING

Getting involved in your local community is one of the best ways to network, build relationships and drive brand awareness. Important to local customers, creating a company that’s involved in the local community is also an excellent way to connect with potential leaders, employees, and investors.

Regardless of whether your company is large or small, new or old, getting involved in your local community is an excellent way to conduct modern networking. After all, volunteering and sponsoring local events is a solid way to demonstrate business stability, presence, engagement, and passion.

STRONG COMMUNITIES CREATE STRONG CUSTOMERS

In the world of business, it’s rare to find a truly effective way to nurture relationships with your customers. It’s even harder to find a way to groom your customers, from start to finish. When you get involved in your local community, though, this is exactly what you’re doing. At the end of the day, strong communities create a strong customer base.

When customers have a chance to understand who you and your brand are, even long before they begin working with you, it’s much more likely that they’ll come to do business with your company when they need a product, good, or service you offer. It’s also more likely that your company will get involved with the causes or activities they care about, which can go a long way toward promoting connection and meaningful interaction for years into the future.

7 IMMEDIATE WAYS TO GET INVOLVED IN YOUR LOCAL COMMUNITY

So, you’re sold about the idea of getting involved in your community. But how do you do it? Here are seven ways to make the leap:

1. JOIN A BOARD

Looking to position your brand as a thought leader and authority force in the industry and community?

One great option is to join a board. One of the best and most expedient ways to get involved in the community is to serve on a board that addresses the population or topics that concern your business. The Downtown Business Council, for example, is a great idea, or the Council for the Arts, if you’re a creative company.

If you work in education or offer services that would be helpful to educators, you can also look into local school boards and similar options.

2. VOLUNTEER AT AN EVENT

The power of volunteering is immense. In addition to demonstrating that you’re willing to be selfless and donate your time, volunteering shows that you’re a team player, especially on behalf of your community.

If you can swing it, go one step further than just volunteering yourself: instead, volunteer your entire organization, including your employees and managers, to help out at a local event or organization.

3. CREATE PARTNERSHIPS

If you’re already volunteering or getting involved on a community board, building partnerships is a great way to take your community efforts one step further. After all, you’ve already made connections with the leading people in your community.

Now, it’s time to leverage those relationships to create local initiatives. In addition to forming connections, you need to work to extend those connections and ensure that you’re connecting with local companies and organizations that sell products, good, or services similar to yours.

4. DONATE

If you don’t have your time to donate, consider donating funds. While that’s one of the most obvious ways to donate, you can also take a step outside the monetary and get more creative. If you have space where community members could hold an event, for example, you can donate that.

If you have materials that will help another organization, you can donate those. If you have anything else that could be helpful for customers, consider finding a way to donate those for the betterment of your community.

5. GET INVOLVED IN LOCAL FESTIVALS

Most towns host festivals or parades throughout the year.

If you can, find a way to get involved. Because so many people typically show up at these events, they’re a great way to get your name out in front of people and to promote recognition surrounding your brand and mission. If you choose to participate like this, be sure that your marketing is on-point and that your company and employees are very visible to passers-by.

If it’s applicable to your company, consider bringing sign-up sheets, incentives, or freebies to keep customers engaged and involved.

6. HOST OR SPONSOR EVENTS

Get customers through your door by hosting physical events in your space. This step builds on all the other methods of interacting with the community and ensures that people are not only familiar with your location, but able to recommend it to other people and organizations when the time comes. You can also sponsor events to gain more attention.

7. OFFER PROMOS, CONTESTS, AND GIVEAWAYS

Ideal for virtually any of the other engagement methods on this list, hosting promos, contests, and giveaways is a great add-on to any other community event. When you create a promotion, contest, or giveaway, it not only gets people excited about your company but also incentivizes people to attend and participate. This is a great way to promote positive interactions with your brand and ensure that people are happy to recommend you to their friends and relatives.

THE CASE FOR COMMUNITY INVOLVEMENT

When it comes time for marketing your community effectively, getting involved in the community is an excellent option. In addition to spreading the word about your brand, community involvement is a fantastic way to create a platform for positive engagement and ensure that people are leaving with a good impression of your brand and mission. If you’ve been waiting to get involved with your community, stop waiting. Now’s time to dive in and make a difference in your community!

Our team can help you maximize your local marketing efforts. Contact us today to learn more!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

WHY BRANDING YOUR SOCIAL IMAGES MAKES YOU STAND OUT FROM YOUR COMPETITION

Sun, 04 Aug 2019 19:46:15 GMT

Today, social media is synonymous with online marketing. If you’re looking for a way to improve your brand’s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do.

It’s also important to remember, though, that social media is a very crowded field, and standing out requires getting creative. The more you can set yourself apart from the competition, the better you’ll fare. One of the best ways to do this is simple: brand your images on social media.

Here’s what you need to know about this straightforward approach, and how doing it can improve your efforts, both now and in the future.

WHY BRAND YOUR SOCIAL IMAGES?

Starting a business is a great deal of work. It’s especially challenging in the digital age when companies must either adapt rapidly to online norms or fade into obscurity. One consideration that entrepreneurs need to get right from the beginning of the startup process is how to deal with and stand out from the competition.

We live in a highly capitalistic society, and everyone’s “out to get theirs.” For online companies to succeed in this industry, they must develop approaches which are unique and separate from the rest of the herd.

This is where branding social images comes in. Because Facebook is a highly visual platform, it stands out as one of the most crowded platforms on the web. It’s tough to stand out and even tougher to have your images noticed in the virtual sea of images. Fortunately, it’s easier to get around this issue if you figure out how to deal with competitors right from the get-go.

5 REASONS TO BRAND YOUR SOCIAL IMAGES

There are dozens of reasons to brand your social images, not the least of which is recognizability. Here are a few things you need to know about the benefits of branding your social images, and how it can help your brand stand out online:

1. RECOGNITION

Part of any great brand is recognition. Think about it with the brands you know and love. Nike, for example, Nike and Coca-Cola are both highly recognizable brands, and they achieve this with intelligent branding. Each brand has a defined color scheme, a specific and continuous brand voice, and a masterful understanding of how best to brand their social media images and interactions. Both of these things create a sense of recognition for consumers, and make it easier for customers to trust brands across the board.

2. IT MAKES A GREAT FIRST IMPRESSION

First impressions go a long way, we have all heard it before. Specifically, when it comes to your business’ website or social media page, the first glance can make all the difference and ultimately whether you just made a sale or not.

Our fast-paced, smartphone-driven world has accelerated this process. Having a well-designed website is essential to a productive first impression.

According to a report from the 2007 Design Council Report , companies with intentional design-conscious websites and social media sites outperformed those who did not. Simply stated, if you want a positive first impression and to form a lasting relationship with a potential customer, put some time, effort, and resources into these digital assets.

3. IT’S ENGAGING FOR CONSUMERS

When starting a new business, never be afraid to take a page out of someone else’s book. Established, successful businesses offer bulls-eye information about how effective design and creative branding can engage customers for the long run.

Take two examples: Apple and Nike.

Both use creative quotes and aesthetic design in their branding to engage consumers and ultimately offer an experience that is not just about shoes or computers. To capture the attention of a potential buyer in today’s vast consumer sea, focus on functional elements of design in your marketing with a brand strategy which speaks to your mission.

4. IT ALLOWS YOU TO TARGET CERTAIN CONSUMERS

Whether it is a specific holiday campaign or a new product release, effective use of design in your marketing will help push sales either for a target audience or for a specific market. Make sure that your design choice aligns with your message and goal.

For instance, let’s suggest that you are the proprietor of a small local crepe shop on and as the leaves begin to change color, everyone enters a pumpkin spice frenzy. You want to further capitalize on this demand and reach as many potential pumpkin-spice aficionados as possible, so you incorporate fall design elements on your social media sites, create some storefront advertising, and perhaps put a new banner on your Facebook page to signal the return of the pumpkin spice extravaganza. All of it is equipped with your logo, and – boom! – you’ve got an effective marketing campaign.

It’s easy to see how creative and effective design and campaign alignment can boost sales in a particular group of consumers.

5. DIRECT MARKETING TOOL

There are many marketing tools in your toolbox. Print, email, website, TV, radio, etc. When reaching directly to consumers in this fashion, as we mentioned earlier, first impressions are paramount.

Effective design, consistency, and focus of message will heighten your success. For new business owners who lack the funds to be able to invest heavily in some of the more expensive direct marketing options, think and start small, a well-designed business card is an easy way to make a lasting impression.

BRANDING SOCIAL IMAGES

In the digital age, the competition is more ferocious than ever, the landscape ever-changing. Creating an authentic voice into today’s digital marketplace is essential to establishing a brand consumers are interested in, and more importantly, connect with.

We all want an edge, and by using social media and other digital mediums, you take an important first step in creating a lasting connection with consumers all while establishing your digital voice.

When done effectively, your customers will value your authenticity and want to see and know more. Think about first impressions, your design aesthetic, how to effectively communicate your values, and how you can use your social images as a way to improve your business for the long run and for certain campaigns.

Are you looking for a skilled agency to help you brand your social media images? Contact our team today for additional assistance!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

THE 5 THINGS PEOPLE ARE GOING TO YOUR WEBSITE TO FIND

Thu, 04 Jul 2019 20:07:18 GMT

Building a website for your business is a great way to attract new customers and keep in touch with old ones. What many business owners miss, though, is that customers expect certain things from your website.

This is not a one-way relationship. If you’re going to build a website, you need to ensure that it offers the things that your customers expect to find. Here’s an overview of the top five things customers want to see on your website and will leave if they can’t.

1. YOUR NAP INFORMATION

First things first, your website should contain your name, address, and phone number. While this seems obvious, these are things that many website owners forget. This is a significant problem and easily avoidable.

Customers who cannot find your phone number also cannot call you. Considering how many website searches start with local intent, it’s downright silly not to have your address on your website.

If you don’t post your address, phone number, and name, customers don’t know where to locate you, how to get in touch with you, or really anything that they need to know to do business.

With this in mind, keep your NAP information up-to-date and on your website. As a general rule, it should be large, centrally located, and easy for customers to find no matter where they are on your site. Bonus points for making it clickable.

If you have a separate business and mailing address, use your physical address on your website. That’s mostly the one that customers will be looking for, and is an essential one to present to them.

2. CONTACT FORMS

In some cases, customers aren’t necessarily looking to call you right away. They may have a complaint, may have a question, or may have some other inquiry that they would rather submit via email or contact form. As such, it’s ideal to offer an electronic means of contact on your website.

This is also essential for small business owners who can’t always get to the phone, and don’t have a dedicated gatekeeper. Email addresses that are unfamiliar tend to be picked up by spamming Bots so many small-business owners set up contact forms on their website. These forms work on WordPress sites or other similar platforms. For best results keep them short and to the point.

3. PRICING INFORMATION

One of the first questions. The only way they’ll get an answer to this question is if you post pricing information on your website. With this in mind, respect everyone’s time and make your prices clear, easy to understand, and simple for your customers to navigate. Customers want to know that they’re working with a person.

Your website should have extensive pricing information. This will give potential customers an idea of the level of service they want to purchase before contacting you.

Not only will this help you come off as upfront and honest to your customers, but it will also save you plenty of time on the phone explaining your pricing and going back and forth. To avoid issues with publishing your pricing, be sure to update pages frequently and inform long-standing customers of any price changes.

4. AN “ABOUT PAGE”

Customers want to know who they’re working with, what your company is all about, and what drives you. Because of this, it’s essential to offer a comprehensive, detailed, unique about page.

Although this about page will vary depending on who you are and what your company’s mission is, the general must-haves for an about page include your company’s background, a bit of information about the founders or managers, a breakdown of your services, and a general expansion of your company’s elevator pitch.

Your website, no matter how short or long it may be, should always have an about page that explains your experience, your company’s values, and what makes you unique.

5. SOCIAL MEDIA LINKS

No website is complete without some social media links. To keep your customers coming back for more, offer social media links right off the bat. They should be prominent, featured at the bottom of each page on your website, and should link directly to the social page and question.

For best results, use matching social media icons to take customers to your various pages. When customers can find your social media effortlessly and easily, they’re more likely to follow, share, and interact in the ways that you want them to.

ADDITIONAL TIPS TO MAKE YOUR WEBSITE BETTER FOR CUSTOMERS

Once you’ve ensured your website meets the above requirements, you’re well on your way toward a functional and helpful site. Are there things you can do to make it better, though? Of course! Here’s your step-by-step guide to a better site, made simple.

Improve Your Images. One of the easiest ways to make your website higher-quality and more customer-facing is to reboot it with images. Think of a set of fresh images like a coat of fresh paint: it’s the perfect, low-cost way to improve your site design and ensure your customers have something nice to look at. If you’d like to, you can hire a photographer to refresh your website images. This is an option for marketing companies with a larger budget, as this will be a relatively expensive option. If you’re looking for a lower-cost alternative, consider investing in a few excellent stock images, instead. Sites like Pexels and Shutterstock offer high-resolution free or paid stock photos that you can use throughout your website and other marketing materials.
Improve Your Typography. A strong typeface is ideal for setting your website apart from the rest. Ideal for creating hierarchy and visual interest, typography is an excellent way to make your website more modern and beautiful. Not sure which typefaces go together? This breakdown from Canva is a great way to see which fonts pair together nicely.
Add a Video. Did you know that the human brain processes visuals 60,000x faster than text? With this in mind, consider adding a video to your website homepage. An excellent way to give your customers an immediate breakdown of your company, and ensure they know what they’re getting by visiting your page, a video is an excellent addition to any high-quality website.

A BETTER WEBSITE STARTS HERE

There are dozens of ways to improve your website, but they’re not all created equal. When it comes time to build it, the first thing you must do is ensure you’re offering the experience customers want. By giving them the five things they’re coming for, you can enhance interest and ensure they have a positive experience. Take this one step further with the bullet points above for a site that will knock your buyers out of the park!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

THE 5 THINGS PEOPLE ARE GOING TO YOUR FACEBOOK TO LEARN

Tue, 04 Jun 2019 20:15:31 GMT

Today, there are more than 2.23 billion monthly Facebook users . This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest.

As if that weren’t enough, there are also 1.15 billion people using Facebook on their mobile device each day, which represents an increase of 23% from last year. With all these people on Facebook, we’ve got one question: what are they coming to learn?

If you’re not familiar with Facebook as a platform, or you’re working on ways to make your interaction on the network more functional and effective, the first step is understanding what these people (or at least your portion of these people) want from you. What are they coming to your page to learn? How can you give it to them as effective as possible? What can you do to make your interactions on the platform more effective and straightforward?

Here’s your complete breakdown.

WHY YOU NEED A FACEBOOK BUSINESS PAGE

If your business does not have a Facebook page yet, its time to make one. With upwards of 60 million active Facebook business pages, participating in on this social platform is now becoming essential to ensure you’re connecting with your customer base.

Based on the sheer size of Facebook, having a presence on the site is an effective way for your business to gain the insight it needs to be successful in the social media space. A Facebook business-centric feature called the Insights tool allows for real-time updates on how your content is performing and your followers’ responses or lack thereof. This useful and compelling data for a business in the midst of creating a strategy for delivering strategic content.

CREATING A CUSTOMER-CENTRIC FACEBOOK PAGE: WHAT USERS WANT

With so many customers on Facebook, it’s essential to ensure that you’re giving your clients what they need. If you don’t know what those things are it’s impossible to make it happen. Fortunately, we’ve got the answers to those questions. Here’s what customers are coming to your Facebook page to find out:

1. CUSTOMER SUPPORT

One of the primary reasons customers come to a Facebook page is to locate customer service. Facebook is the ideal platform to respond publicly to customer inquiries, as well as a great place to provide one-on-one private conversations.

Today, more than 1 billion people use Facebook Messenger each month. That’s a huge number! Since it’s integrated automatically with each Facebook page, though, it stands out as a powerful tool for answering customer questions and ensuring your clients are getting what they need from your page.

Facebook users and businesses right now send more than 1 billion messages daily. This is a huge amount, and yet 87% of all customer queries on Facebook go unanswered. While this isn’t great for the customers issuing unanswered questions, it represents an opportunity for companies who want to capitalize on the customer service offerings of the platform.

Wondering how best to deliver customer service on the platform? Chatbots are a great option. They respond immediately to customers and are a great way to ensure customers are getting what they want from your business.

2. DEALS

Everyone loves a bargain, and your Facebook audience is no different. If you’re like most Facebook users in your own right, you probably find yourself following many brands just because you know they’re posting outstanding deals, codes, and giveaways. You’re not alone in this. Today, 35% of all Facebook users like pages so they can participate in promotions.

Not sure what kind of contests you should be running? Caption-style contests are a great option, as they bring in more than 5.5x more comments than other posts. You can also feel free to use your creativity to find a contest type that works for you. No matter what you do, it’s essential to ensure you’re providing value for your customers. This is the key to winning their hearts for good.

3. CONTENT

The most important part of Facebook is content. While customers come to your page for dozens of reasons, content is one of the most central and essential. While it seems obvious, you’d be shocked to learn how many companies share content on Facebook that’s more confusing than it is helpful.

No matter what you do, don’t forget that customers are coming to your page to learn more about your company, and they need to know that you’re going to make it worthwhile for them. Sharing information and content is the best way to do this. No matter who you are or what kind of business you run, your content should be informative and useful. Make sure it’s relevant to your business and industry.

4. INFORMATION

Lots of customers start their interactions on Facebook for the sake of finding out where your company is located, what your hours are, or how they can interact with your brand more effectively. With this in mind, be sure you’re offering the information your customers need.

Your NAP information should always be current and up-to-date, for example, and should change whenever any of the information within it does. You’ll also want to update your hours according to your holiday hours and anything else that may change.

5. COMMUNITY

Facebook users want to share the things they love with other people. When someone loves a brand or product on Facebook, they naturally want to share that product and brand with other people. This is where the importance of the community comes into play. Think about how you foster community in your daily life.

The same goes for people on Facebook. They want to come to your page to find a sense of community and excitement. This is essential. With this in mind, encourage interaction among your Facebook community. Ask questions, promote a vote on a selection of choices, and watch your participants create discussions and keep comments going. It’s a great way to foster community on your digital page.

3 FAST FEATURES OF EVERY GREAT FACEBOOK PAGE

Checked off all the essentials? Here are three features to add to your Facebook page to stand out from the crowd:

Plenty of photos. Only have a few, low-quality photos of your building, office space, or products? Change this up, starting right now! Customers are highly visual creatures, and they want to be able to flip through their fair share of beautiful photos when they come to your social page.
Fresh content. If your page doesn’t have fresh content, you’re missing out. In addition to posting your own pages, blogs, and materials, be sure to share items from other companies or similar pages in your industry. As a general rule, 80% of your posts should be original to you and your brand, and 20% should be curated from outside sources.
Quizzes. Encourage customers to get interactive with your brand by offering creative, unique quizzes. Not only are these fun for your customers, but they allow you to get to know your customers better and to use that information in future marketing.

WELCOME TO YOUR NEW, CUSTOMER-CENTRIC FACEBOOK PAGE!

Facebook doesn’t have to be a difficult place to interact. And as we stated above, its time to finally make one or to overhaul an outdated page. By focusing on your interaction in the ways above, you can create a customer-centric Facebook page that which engages potential consumers while continuing to grow your brand.

Need help overhauling your Facebook page? Contact our team today to learn more.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

HOW TO OUTSOURCE TASKS SO YOU CAN FOCUS ON WHAT YOU DO BEST

Sun, 05 May 2019 13:57:25 GMT

If you’re like most small-business owners, you’re notoriously overworked and understaffed. It’s understandable – you’re trying to get a venture off the ground, and you’re mostly bootstrapping the process.

You’re not alone in this!

Many small business owners start the same way. Fortunately, there are some easy steps you can take to ensure you’re not taking on more than you can chew, or that you’re finding people to handle the things that you can’t or won’t. This is where outsourcing comes in.

Here’s what you need to know about how (and when) to outsource:

WHY OUTSOURCING WORKS

There are dozens of benefits of outsourcing. Before we discuss those, though, let’s talk about what outsourcing is: outsourcing is the practice of contracting out business functions and processes to a third-party provider.

The benefits of outsourcing can be massive. They include but aren’t limited to cost savings, efficiency gains, and an increased competitive advantage. Outsourcing may also allow you to increase your reach and connect with a larger variety of audiences and customers.

The drawbacks of outsourcing, though, is a loss of control and the ownership of a product by someone else. There may also be issues with confidentiality and security as well as service delivery, which may fall behind the time frame or be below expectation.

8 THINGS TO OUTSOURCE IMMEDIATELY

In an ideal world, you’d get to spend your workday using your best skills to complete the things you’re best at. From there, you’d delegate the other things out to other people, who could then use their best skills to handle those things and improve upon them.

While that may not happen all the time, there are some ways you can start creating that lifestyle for yourself right now. To that end, here are seven things you should outsource immediately:

1. APPOINTMENTS AND LOGISTICS

Imagine how much time you’d save if you never had to schedule appointments, logistics, or reservations for yourself. A virtual assistant can handle these things for you, freeing up plenty of time and energy for you to focus on other, more important things.

There are dozens of services available to do this, but you’ll have the best luck if you hire a designated firm to do it for you. Not only is this service more reliable, but it’ll go further toward supporting your overall goals and helping you reach your objectives.

2. ANSWERING YOUR PHONE

Few things affect your output and timeliness more than answering phone calls. Talk about an ongoing interruption! Fortunately, you can get around this by outsourcing your phone calls. While a traditional VA might not answer your phone, a real receptionist will.

If there’s room in your company’s budget, consider hiring someone whose dedicated job is to answer phones for your office. This will ease the burden of your call load, lessen interruption, and allow you to address phone calls and messages when you decide you’re ready to do so.

3. RESEARCH

Whether you’re on a mission to create a database of information or find sources for an ongoing post or content push, research is one thing that’s notoriously easy to outsource. Online services like Upwork and Fiverr are great places to find research assistants who can help you handle your information and find more of it.

These assistants may also be able to help you compile information into an easily accessible format that makes it more usable for your team. If you’re going to hire someone to do your research for you, be sure to agree on a delivery protocol and a method to keep track of the progress.

4. GRAPHIC DESIGN

Not a graphic designer? Spending time trying to learn to be inefficient and more troublesome than anything else. With this in mind, consider hiring out your graphic design efforts. Online platforms are great places to find these specialists, or you can hire a dedicated marketing firm that can handle your digital marketing efforts for you. Once you’ve hired someone to help you with this, you can sit back, relax, and enjoy all the beautiful design materials that you didn’t have to work on.

5. IN-PERSON TASKS

If you’re interrupting your workday by running senseless errands to drop documents and pick things up, you can start outsourcing this task. This is a great option for a receptionist or assistant to do and can go a long way toward creating more uninterrupted workdays for you. As soon as you start outsourcing these things, you’ll see how much more time you have in your day.

6. SHOPPING

If there’s shopping you need to do for your office, which you can’t do online, consider outsourcing it to someone on your team. This falls into the same category as in-person tasks but will go a long way toward keeping you on-task and ensuring that you have what you need, all the time.

7. WRITING

Writing is one of the most common things companies outsource. And for a good reason. It takes a great deal of time and can be quite difficult to do. With this in mind, consider finding a company or individual who can help you handle your writing efforts and create content for our company. There are dozens of talented freelancers out there who will be happy to help you do this. Whatever you do, be sure to check the quality of the freelancer’s work before you dive in.

8. SOCIAL MEDIA

Social media, when you do it well, is very time-consuming. With this in mind, consider outsourcing your social media efforts to someone who specializes in the field. Not only will this make the process of acing your social media interaction more manageable than ever before, but it will also be a great way to expand your reach and enjoy the social-media process more than ever before.

OUTSOURCING MAKES YOUR LIFE EASIER

If you’re looking for a way to free up time and enjoy the process of running your business more, outsourcing is your best friend. By outsourcing your in-person errands or your social media, you can go a long way toward creating something that is long-lasting, efficient, simple, streamlined, and good for yourself and your company.

Need help with outsourcing? Contact our team today to start your project!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

HOW TO HOST A REMARKABLE CUSTOMER APPRECIATION PARTY

Fri, 05 Apr 2019 14:09:22 GMT

If you’re planning to throw a customer appreciation party, there’s one thing you have to do, no matter what: make sure it doesn’t suck. Because the stated purpose of a client event is to celebrate your customers, recognize milestones, and say “thank-you” for all the business that has kept your company afloat and growing, it’s essential to ensure you’re getting it right when you begin the efforts of throwing a client appreciation party.

The stakes here are high, and you can’t afford to miss the mark.

Think of it this way: the last thing you want to do is invest largely in the event, pouring time and money into it, only to realize that it isn’t creating the ROI you want. Mistakes, in this arena, are costly, and it can be very damaging to try and rush a party without taking the time to pay attention to detail.

Here’s what you need to know to create a customer appreciation party that drives results.

HOW TO HOST AN EVENT THAT KNOCKS EVERYONE’S SOCKS OFF

Never was a party planner? That’s okay. You don’t have to be, and it’s still possible to throw an event that keeps everyone wanting to come back for more.

There’s a catch, though, and that’s simply that throwing a “wow” event requires ongoing planning and organization, as well as careful attention to detail. Depending on the size of the event, you’ll want to start planning about 3-6 months in advance.

This gives you enough time to iron out details without sacrificing anything, and not enough time that your customers have forgotten you’re even having a party by the time it comes around.

If you have a team that’s going to help you plan the event, it’s a great idea to meet a few times a month to discuss details and ensure everyone is on the same page.

5 THINGS TO CONSIDER FOR YOUR EVENT

The most overwhelming part of planning a customer appreciation party is that the process involves dozens of easy-to-miss details. Luckily, this list will help ensure you’re not overlooking anything you should be paying careful attention to:

1. THE PURPOSE OF THE EVENT

Sure, a customer appreciation party is meant to show your customers you appreciate them, but what else are you looking to create at this event. For example, if you want to lightly drive attention to a new product, good, or service, now is a great time to do it. If you’ve laid the right foundation, your customers will be primed, shop-ready, and more than willing to hear about what you have to offer, regarding new products. Bonus points if they go out into the world and tell their friends.

This is also a great time to announce a shift of direction in your company or to release any exciting new news regarding management, location, ownership, etc. that you may have.

2. WHO DOES WHAT

Defining responsibilities is an essential part of ensuring the party goes off without a hook. It’s also critical for making sure nothing gets overlooked or neglected as you take your customers down to party town. To this end, be sure to lay out key details, such as who does what, the theme of the party, the event’s budget, date, and initial guest list. From here, team leaders can assign more specific tasks and work together to ensure every base is covered, from start to finish.

3. INVITATIONS

How will you invite your customers? This is a major consideration and one that comes down to how you typically interact with your customers. If you send a great deal of direct mail, for example, you may choose to mail out paper invitations. You can also invite on social media or send out digital invitations, via your email newsletter or a service like Paperless Post . If you send out emailed invitations, be sure to follow up about 6-8 weeks before the party date.

4. ENTERTAINMENT

Entertainment is essential to any great party. What you choose to hire depends, in large part, on the type of company you’re running. If you’re in touch with local bands you know and trust, consider hiring one of them to play the party for you. You can also look into creating an office band or making a move to bring in some outside entertainment that you’ve heard good things about.

No matter what, entertainment should be exciting, appropriate, and something that your customer base will enjoy.

5. YOUR VENUE

Depending on the size of your event, you may choose to have it at your office, or offsite, somewhere else.

The type of venue you choose depends, in large part, on the size of the party, the theme, and the budget. If you’re on a budget, consider looking into non-traditional venue options, such as parks, local community buildings, and restaurants. These are all great places to hold a unique event without going over-budget.

If you need help finding a good venue, you can always look to local party planners, your local chamber of commerce, and party rental companies who may have some great recommendations.

WHAT ABOUT ROI?

Now that you’ve planned a killer customer appreciation party, you’ll want to come up with a plan to gauge the ROI for the event. After all, why put all this money into a party if you’re not getting something back? This is especially true if you’re offering things like coupons, vouchers, discounts, or other “appreciation” prizes to your customers, or if you’re giving them free items or materials as a “thank you.”

To gauge your ROI, you’ll want to refer back to the goal you initially set. For example, if the goal of your party was simply to encourage engagement with your customers, you’ll want to find a way to tie new business back to the people who attended your party. You can do this by adding an option to your “how you heard about us” form or by simply tracking coupons, discounts, and vouchers.

This is a great way to keep an eye on how far the effects of your party truly go, and whether your ROI is positive or negative. It’ll also provide a basis for planning future parties, and learning what to do and what not to do.

MAKING SURE CUSTOMERS APPRECIATE YOUR APPRECIATION PARTY

The point of your customer appreciation party is to thank the people who keep you in business and allow you to keep growing, changing, and reaching for your goals. Because of this, it’s a significant event and not one you want to take lightly. Fortunately, these five tips can help you cover your bases and create an event you know you’ll be proud of. They’re also an excellent way to make the most of your existing customer base and ensure they remember your brand as one that cares deeply about them. So, what are you waiting for? Get planning!

Need help putting together an award-winning customer appreciation party? Contact our team today for top-quality assistance!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

5 WAYS TO BECOME A LOCAL MARKETING HERO

Mon, 04 Mar 2019 16:00:00 GMT

All businesses start small. Some start as one-person operations in garages, while others arise from a small group of partners who are passionate about a single cause. We’ve all heard stories about now-mega companies like Apple and Google get their start from humble beginnings, and there are dozens of home-spun companies currently coming up from the ground and enjoying significant success.

You know what all these companies have in common? Besides hard work and a clear vision?

They took the time to build local interest, first.

As is true with most things, you need solid roots before you can branch out. By creating local interest and becoming a local hero in your community, you can lay the foundation for successful brand interaction, both now and in the future.

Here’s what you need to know:

HOW TO SPARK LOCAL INTEREST

There are dozens of ways to gain positive recognition in your company’s hometown. Some of them are common tactics: standard advertising or marketing, donations to local causes, hosting local events, participating in local festivals, and more.

Aside from these standard approaches, though, there are dozens of ways to spark interest and get involved in your community. Here are a few of our favorites:

1. TALK TO THE PRESS

If you’ve never met with the local press, now might be the time to do it. While large companies pay for traditional PR and ongoing advertising campaigns, small companies typically don’t have the budget or the ability to do this.

Because of this, meeting with local press is essential. In a small town or community, local press typically has a large and expansive reach. Because of this, a simple write-up in a local magazine or newspaper could go a long way toward expanding your reach and ensuring you make a positive impact in your community.

If you’d like to take it one step further, consider conducting a full interview and having a journalist take some photos of your business and staff. It’s a great way to promote your business and become a local household name.

2. HOST A LOCAL CLASS

If you’re lucky enough to be in a position where you’re one of the few companies in your area that offers a certain product, good, or service, it’s safe to bet that you offer a service that many people want or want to know more about. One great way to capitalize on this is to provide a course or class to enlighten your local customers and spread knowledge about your product, good, or service.

For example, if you run a marketing company, teaching a local marketing course is a great way to make people aware of your offerings and bring them through the door. While some people believe that educating people will only make people less likely to take advantage of their product, good, or service, this isn’t true. Customers may be more likely to do business with your brand if they find that they can learn from you, in the first place. Say hello to local hero status.

3. JOIN THE CHAMBER OF COMMERCE

Take a more proactive approach to local decision-making and policy-creation by getting involved in your local chamber of commerce. In addition to providing a business listing for your company, becoming a member of your local chamber of commerce is an excellent way to create connections.

By meeting with other area business owners, it helps ensure you have the tools and resources needed to create new insights and ideas to solve strategic issues. What’s more, customers who know that a company is involved in the local chamber are 44% more likely to think favorably of it than they would if the brand was not involved in the chamber.

4. SUPPORT A LOCAL CHARITY

If there’s a local charity that people in your community care deeply about, go out of your way to support it.

Donating to a local charity or organization that’s important to your community is a great way to stand out as a cause-minded and community-focused brand. Wondering which organizations to get involved with?

You may want to choose to support efforts that impact members of your community, such as supporting victims of a local catastrophe or supporting a specific family in need. You can also volunteer to be a drop-off point for holiday goods, toys for children, donated meals, and more. In addition to helping you win community exposure, this is a great way to support people around you and give back to the community you love.

5. CREATE A LOCAL SCHOLARSHIP

Help promote good works in your community by creating a local scholarship. Support academic efforts and excellence by setting up a scholarship either for a single student or students who are pursuing careers in your industry, for example.

There’s virtually no way to go wrong with this: simply pick a cause that’s important to you and run with it. Not only will you help people you care about, but your community will see your efforts and develop a compassionate viewpoint toward you.

ADDITIONAL TIPS

Looking for other ways to become a hometown hero? Here are some simple hacks:

Participate in shop local events. Keep the money local by getting involved in “shop local” events this holiday season. Black Friday is a great time to hop on this bandwagon, as is Small Business Saturday. Be a local hero for your own company and other businesses by promoting these things.
Host community meetings. Find a cause you care about and host community meetings dedicated to supporting it. From your local AA chapter to a community environmental organizations, there are many ways to support causes you believe in.
Shift your marketing. Shift your marketing to focus more locally . Instead of stock photos, hire a photographer to take pictures of your actual, local customers and products. This makes marketing more personal and meaningful and helps you stand out in your industry.

LOCAL HERO STATUS STARTS HERE

If you’re a local business with a dream of making it big, you need to start small. When you drive interest with any of these approaches, it’s easier than ever to ensure that the people around you understand your company’s value and mission. Keep in mind that these aren’t your only options: the more creative you can be about your interaction with your local community, the better.

Contact our team today for local marketing assistance and more!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

5 REASONS YOUR BUSINESS NEEDS TO POST TO FACEBOOK 2X A DAY, EVERY DAY

Tue, 05 Feb 2019 15:08:29 GMT

If you run a business, you know there are dozens of reasons to be on Facebook. The first is that Facebook is the largest social media platform in the world, and that there are millions of people who use it daily.

The truth is, how you interact on Facebook makes a major difference in the overall trajectory of your business. If you’re not posting regularly or posting the right things, you risk missing out on traffic you could be earning. Fortunately, there are ways to get around this and to create a social posting strategy that truly works for you and your life. Moreover, one that works for your business.

Here’s what you need to know about why interacting more on Facebook is such a great idea.

THE BENEFITS OF FACEBOOK INTERACTION

First things first: why does interacting on Facebook matter so much? Here are a few things you should know :

Facebook messenger has more than 600 million users
There are 20,000 people on Facebook every single second, which amounts to 11 million users on Facebook every 18 minutes
Facebook users are accessing Facebook from their mobile platforms 79% of the time
50,000 messages are sent on every minute
500,000 Facebook likes each minute
Every hour, Facebook generates $1.4 million in revenue
Facebook earns $2.5 billion a quarter from mobile advertising
People share 1.3 million pieces of content each minute on Facebook
Facebook’s user base is 66% millennials

WHY YOU SHOULD POST 2X DAILY ON FACEBOOK

When it comes to Facebook, there’s a solid two-a-day rule that holds pretty true. There are many reasons for this. The first is that posting twice a day is essential for any company with a substantial Facebook following. In these cases, posting twice a day is almost literally the only way to maximize clicks and engagement on content.

There are also many other reasons to post twice a day on Facebook. Here are some of the largest:

1. POSTING TWICE DAILY HITS YOUR ENTIRE AUDIENCE

Facebook’s algorithm has undergone many changes in recent years. Because of this, posting twice daily is one of the best ways to ensure that you’re actually reaching your entire audience. If you only post once a day, you’ll miss certain audiences that aren’t on Facebook at certain times.

When you post twice a day, you’ll hit your entire audience and ensure that everyone sees the content you have to offer. What’s more, posting twice a day is a great way to reuse content or share new material with people.

2. POSTING TWICE A DAY KEEPS YOU ACCOUNTABLE

It’s easy to lapse when you start posting on Facebook. Fortunately, committing to a twice-daily posting schedule will keep you accountable and on top of things.

This is especially true for brands that are looking to create solid and specific outcomes for their brands. When you post twice a day, it’s easier than ever before to do this.

3. MORE ENGAGEMENT MEANS MORE SALES

It’s simple math: the more engagement you get on your Facebook page, the more sales you’re going to make. Here’s a simple breakdown:

More engagement on your page means a higher rank for your page
More reach on your page means more traffic to your website and blogs
More reach for your blog posts means more clicks on your posts
More sales mean more money for you and your company

Think all these results sound great? Perfect, but you can’t achieve them without posting regularly to Facebook. Unless you spend a significant amount of time on the platform, your customers won’t reward you with their engagement or interaction.

With this in mind, keep your engagement on the Facebook platform routine and regular. It’s the best way to create more engagement and, ultimately, to drive more sales.

4. FACEBOOK WINS FOR REFERRAL TRAFFIC

Of all the social media platforms out there, Facebook drives the most referral traffic of anything. Compared to Pinterest, YouTube, and Twitter, Facebook is the heavy-hitter when it comes to driving traffic and keeping your brand in front of customers. In December of 2014, for example, Facebook drove nearly 25% of all web referral traffic, compared to the 31.24% driven collectively by all other social sites combined. If you’re still using search as your primary source of traffic, this major boost in social referrals could be a huge boon for your company. Especially as search traffic continues to change, social media referral traffic continues to become more important. The catch, though, is that you can only take advantage of this social referral traffic if you frequently post on the platform.

5. FACEBOOK CURRENTLY HOUSES MORE THAN 40 MILLION ACTIVE PAGES FOR SMALL BUSINESS USERS

While it may seem like there’s no reason to put yourself in the line of fire and compete with 40 million other small businesses, this is more of a “keeping up with the Joneses” situation.

If you’re not on the same platform as 40 million other competitors, you’re going to miss out on traffic, sales, and conversions that should have and could have been yours. With this in mind, it pays to get onto Facebook, carve out your niche, and commit to a regular posting schedule for the sake of keeping your audience engaged and attached.

THE CASE FOR FACEBOOK

The Case for Facebook

Facebook is a powerful marketing platform, and it deserves an active spot in your marketing arsenal. If you’re not posting twice daily on the platform, though, you’re not using it to its full potential. By posting twice daily on the platform, you stand to increase engagement with your customers, ensure your posts are reaching your entire audience (rather than just part of it), drive attention around your sales, events, and promotions, and create a dynamic and exciting Facebook page experience that will keep customers coming back for more.

If you’re having trouble maintaining the 2x weekly Facebook posting schedule, one of your best options is to enlist a professional agency that will work with you to ensure you’re managing the platform the way you want to, and that your customers are getting what they need from your agency.

Our team is here to ensure you get quality Facebook posting and management services, no matter what kind of company you run. Contact us today to learn more about our social media engagement services, or to select your ideal package now.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

THE 7-POINT FACEBOOK AD CHECKLIST THAT WILL GET YOU RESULTS IN 2019

Fri, 04 Jan 2019 16:37:19 GMT

We are rounding the corner on a new season, and it’s just about time to start thinking about your Facebook ads for the upcoming holiday season and New Year. If you’re like most marketers though, this is not something you’re looking forward to. Understandable! Facebook advertising is a moving target.

Between all of Facebook’s recent algorithm updates and the increasing traffic on the platform, it’s harder and harder to get noticed. As a result, marketers frequently dread the prospect of creating Facebook ads. After all, what works and what doesn’t? How do you create advertisements that do their job and grab the attention of users? What if your ROI goes up in flames because you create a bad add?

There’s a lot to be concerned about, and many reasons this isn’t a fun task. Fortunately, it doesn’t have to be this way. If you know the secrets to create successful Facebook ads, it gets much easier to hit the ball out of the park every single time.

With that in mind, here are seven top tips to create Facebook ads that drive results in 2019 and Beyond.

FACEBOOK ADS, BY THE NUMBERS

Curious why Facebook ads matter, or what the state of the platform looks like today? Here are some Facebook ad stats to consider:

2 billion daily active users
By gender, 85% of users are female, 75% male
Facebook is available in more than 70 languages
60 million Facebook pages belong to businesses
39% of customers utilize Facebook for special offers and discounts
One-third of customers engage with brands on a regular basis
Every month 5 billion comments are made
42% of customer service responses occur during the first hour
On average customers spend 35 minutes on Facebook daily
The average customer logs on to Facebook 8 times each day
Facebook has 01 billion monthly active users .
79% of Americans are using Facebook— Instagram 2nd at 36%
22% of the world’s total population is on Facebook
About 83 million Facebook accounts are bogus , either as duplicates , or spam.
400 new users log on to Facebook every minute .
Facebook Messenger has over 2 billion users monthly

7 ESSENTIAL ELEMENTS TO MAKE YOUR FACEBOOK ADS MORE PRODUCTIVE

Whether you’re new company is looking for a way to give your Facebook posts a leg up, or an established company that wants to be more effective on the platform, these 7 tips are great place to start:

1. STAY CREATIVE

Remember when everybody was talking about the “content sea?” Allegedly, it was this massive pool of content that, if you failed to be creative, you risked drowning in.

Companies that didn’t float sunk to the bottom of the content sea, never to be found again. Although it might be a hokie metaphor, it works well for Facebook. With billions of daily active users, it’s easy to see how you have to come up with a gimmick to stand out. To put this another way, if you’re not creative on Facebook, nobody’s going to pay attention.

This doesn’t mean that you need to go over the top and make your ad so creative that readers don’t know what you’re saying. It does, however, mean that you need to come up with a way to provide true value to your readers, preferably in a way that your competition doesn’t already do. Snappy, memorable copy, high-quality images, and a very distinct voice are all must-haves when it comes to interacting on the Facebook platform.

2. SOLVE CUSTOMER PROBLEMS

In recent years, advertising has changed. Whereas it used to be enough to put out ads that pushed your customers to buy things, today’s advertising methods are much more personalized. Customers today have so many purchasing options that they’re not interested in your pitch. They don’t need to know why your company is better or more unique.

They don’t need your hard-sell. Instead, they want to know how your items, goods, or services can help them. If what you’re selling isn’t solving their problems, they’re not going to be interested. Enter your Facebook advertisements. For them to be as effective as possible, they need to call out a customer’s pain point directly.

From there, they need to go on to demonstrate some ability and awareness and willingness to fix it. This is essential, when it comes to writing your Facebook advertisements. Do not skimp on this.

3. SHOWCASE BENEFITS

This is advertising 101. Today, successful advertisements showcase the benefits rather than the features of a product. While features are rational, benefits are emotional. Today’s customers are looking for products that they can connect to emotionally.

As such, a company that showcases the benefits of its products successfully in its advertisements will get greater results. Making the benefits of a product clear allows customers to envision your product solving their ultimate problem and making their lives better. It’s the first step to creating a customer/company relationship that will last for years.

4. INCLUDE SOCIAL PROOF

One of the most powerful things you can do on your Facebook advertisements is include social proof. The reason for this is simple. Customers have objections. All customers have objections, no matter how high-quality or dedicated they may be. Your job as a marketer is to find a way to get around these objections.

Social proof in the form of testimonials is an expedient and intelligent way to do this. Today, customers trust other customers. In fact, about 72% of Shoppers say they trust a customer’s recommendation as much as much as they would word-of-mouth from a friend. With this in mind, consider adding testimonials to your Facebook advertisements. These can be especially helpful when it comes to the holiday shopping season and New Year-focused products.

5. USE POWER WORDS

Power words are essential when it comes to creating high-converting ad copy. Think of it this way, power words are the motivation that pushes your customers over the edge and encourages them to make a purchase.

When you use these elements in your advertisements, it becomes much easier to create compelling copy. Wondering what power words are? Think of words like suddenly, now, introducing, amazing, Sensational, quick, easy, hurry , and more.

6. USE FOMO TO YOUR ADVANTAGE

If there’s one place the “fear of missing out” can be your friend, it’s in Facebook advertisements. Fortunately, this works to your benefit when it comes time to write your ad copy. To make them as compelling and urgent as possible, don’t be afraid to use a little bit of FOMO to your advantage. Stressing that your offer is only available for a limited time, that customers have to ask now, or that the price is expiring within a certain number of days or months is an exceptional way to drive interest and encourage more rapid conversions.

7. MAKE YOUR CTA SPECIFIC

Although a call to action might not help you get noticed in the sea of Facebook advertisements floating through your customer’s news feeds, it will go a long way toward helping your customers find direction. With this in mind, make your calls-to-action as specific as possible. They should tell the customer exactly what you want them to do, how you want them to do it, and what will happen when they do.

MORE POWERFUL FACEBOOK ADS START HERE

Today, Facebook advertising is a science. Although it can feel impossible to predict what will work and what won’t, these tips are a great way to skyrocket your Facebook at efforts and ensure you’re not wasting time. By following these seven tips, you can enjoy a higher return on investment, and more effective Facebook advertising both now and in the future.

Need help creating Facebook ads for your company? Contact our team today!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

5 WEBSITE ELEMENTS THAT WILL MAKE YOUR LOCAL CUSTOMERS HAPPY

Tue, 04 Dec 2018 16:52:24 GMT

Did you know that more than 50% of customers who conduct a local search will visit a store within a day? What’s more,78% of local mobile searches result in an offline purchase, and about 56% of all “on-the-go” searches have local intent.

To put this another way, local search is BOOMING, and now is the time to hop aboard.

If you’re wondering how to optimize your website to speak to these local customers, wonder no longer.

This post is here to guide you through the process.

5 MUST-HAVE WEBSITE ELEMENTS FOR LOCAL SEO

If local customers are everywhere, how do you attract them to your website? Here are seven actionable tips to implement right now:

1. KEEP YOUR NAP CONSISTENT ACROSS ALL DIRECTORIES

NAP stands for name, address, phone number, and refers to the “how to find us” information you must always keep consistent. The reason for this is simple: NAP information is instrumental in ensuring customers know how to locate you. If it’s inconsistent or inaccurate, you thwart the best attempts of your customers to track you down.

Unfortunately, about 49% of businesses never update their NAP information online. To make the most of local search, don’t be like these businesses. Instead, keep your NAP information consistent and update it across all major listings whenever anything changes.

2. COLLECT POSITIVE REVIEWS

If you want to build credibility for your business, collecting local reviews is one of the best things you can do. The reasons for this are many. The most important, though, is trust.

Right now, 84% of customers trust online reviews as much as personal recommendations from friends. Because of this, collecting a few high-quality online reviews is one of the best ways to position your company as trustworthy and reliable, and ensure those local customers keep walking through your doors.

If you’re not sure where to start collecting reviews, turn to social sites like Facebook, your Google listing, and relevant platforms like Yelp and Angie’s List.

3. CREATE LOCAL CONTENT

If you want to dominate local search, you need to focus on dominating local content, as well. Local content serves a few essential purposes when it comes to your site’s SEO. To start, it makes it possible to earn links and get the “link juice” you need to ensure search engines are pointing customers to your site.

Secondly, creating local content positions you as an authority in your industry, and ensures that customer will turn to you for information and knowledge.

Finally, having a large amount of local content in your holster gives you material to share on social media and boosts the likelihood that you’ll land positive press mentions, which, in turn, make it possible to grab the attention of new customers and earn the business you deserve.

4. OPTIMIZE FOR GOOGLE MY BUSINESS

Google is the most dominant search engine in the world, and it wants to focus on sharing content it can support and verify.

While Google uses dozens of different metrics to verify a site’s quality, Google My Business is their primary tool. As it stands now, Google evaluates My Business listings to determine if a business is authentic, learn what it offers, and push listings to customers.

With this in mind, it’s essential to optimize for Google My Business. Here are a few steps to do that:

Create and verify a Google My Business page
Use Google Posts within your account
Gain reviews on your Google My Business page
Encourage customers to post and respond to reviews online

Google automatically assembles this information for your business based on other data they can find about your business online. This is important because, unless you claim your business listing through GMB, you could be missing out on positive reviews and feedback left about your company across the web.

5. OPTIMIZE WEB CONTENT

The final step in optimizing your site for local SEO is to turn your attention to your lesser-noticed content, including your URL, title tags, headers, and meta description.

While a great deal of local SEO is just showing up and making it possible for customers to find you, there’s also a very technical aspect to the process. Since Google indexes your pages for later use, it pays to ensure all of your content is optimized accordingly.

With this in mind, check your URL, title tags, site and page headers, and meta descriptions for relevant elements like keywords, geo-targeted information, and more.

Not only will these elements help your content appear in search engines, but it’ll make it possible for highly desirable local customers to find you.

THE CASE FOR LOCAL SEO

Today, four out of five customers turn to search engines to find information on local businesses. Because of this, you could miss out on about 80% of your possible customers by simply failing to optimize for local search.

Fortunately, positioning your website for local search is easier today than it’s ever been, and following these five tips is a great way to get a leg-up on the competition.

While SEO is always changing, the importance of local search will only continue to climb, and now is a fantastic time to hop aboard.

Need help with your website? Contact our team today to start your project!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

HOW TO GET TESTIMONIALS THAT WILL MAKE NEW CUSTOMERS FLOCK TO YOU

Sun, 04 Nov 2018 17:04:50 GMT

Sticks and stones may break your bones, but names could break your business. From childhood, we are taught that what people say doesn’t matter. It is your belief in yourself that really matters. However, that all changes once you get into business. Your company’s reputation matters and so do the things that people say about the stuff you sell.

USING TESTIMONIALS

Testimonials matter. They demonstrate to would-be customers that your products or services are worth the risk to try your brand. From Yelp to Facebook, Google My Business to Amazon, reviews help inform site visitors – and they carry serious clout. According to Nielsen’s Global AdView Pulse, reviews are one of the most trusted pieces of information that people review before making a purchase, second only to a recommendation from someone they know. Another survey from Search Engine Land found that more than 70 percent of consumers trust reviews and personal recommendations equally. Unfortunately, many reviews tend to exist only on sites devoted to sharing opinions.

However, you can move past site-specific placement. While those reviews are still an essential contribution to your marketing efforts, they are only a beginning. You can use testimonials on your site and in your marketing to great effect. Here’s how to get started.

GETTING TESTIMONIALS

Testimonials are one of the best tools you have to let people know how great your products and services are, but getting started can be a challenge. In our experience, most business owners simply don’t know how to ask for testimonials. It can feel awkward to ask for feedback that you will use publicly, especially if you want to use a photograph or a video of customers. Plus, even once you do ask, the resulting testimonial can end up feeling staged and inauthentic – like asking to take a photo of customers at lunch to use a testimonial for your restaurant instead of getting a more candid picture.

Our best advice is to not to panic. You can get testimonials that will make your customers flock to you. Here’s how.

LEVERAGE CUSTOMER COMPLIMENTS

Start with where you are. Look through reviews of your company on social media sites, sales platforms, and anywhere else that one of your customers may have written about your brand. If you have been selling quality products or services and providing excellent customer service, you should find something you can use. Once you see a quote you like, ask for permission to post those statements or use them in your ads. It’s that easy.

“Thanks for your review! May I post this on our website with your name?”

FOLLOW UP AFTER EVERY SALE

If you don’t have many reviews out there, start following up with your customers after each sale. Follow up and start a conversation about what they liked about your products or services. A simple open-ended question is all you need to get the ball rolling. Not only could you get a testimonial you can use (always ask permission) but you could gain some valuable insights into what matters most to your customers, how your company is performing, and any areas that could use improving.

“Just checking in. How do you like your [products/services] so far?”

MAKE IT EASY

You can also get testimonials for your company by making it easy for your customers to provide feedback. Sending out surveys are one option, but you also need to make sure you are encouraging your customers to leave reviews on sites like Google Places and Yelp.

Kristi Hines for Neil Patel explains, “Why would you want to steer your customers to writing reviews on these sites as opposed to writing a testimonial directly for your site? Simple. If you are trying to get Google search traffic to your local business, you would want your business to come up in the search with the most reviews.”

Make it easy for your customers by claiming each of your company listings, verifying the information, and making sure everything is consistent across sites.

PROVIDE THE BEST CUSTOMER EXPERIENCE POSSIBLE

The one downside to reviews and testimonials is that they might not all be positive – and that’s okay. Use it as an opportunity to demonstrate your stellar customer service. While you won’t want to use these testimonials on your website or in your marketing, you can show your commitment to quality by responding publicly to each complaint and stepping up to make things right.

In some cases, you might be able to turn that negative reviewer into an advocate but, at worse, other would-be customers will see how well you respond to criticism and your willingness to make things right. In turn, they can trust that if there is an issue with one of your products or services, you will respond instead of ignoring a complaint.

CONCLUSION

Getting testimonials for your company is easy – when you know how. Follow our tips and see how reviews can help improve the success of your marketing efforts. Authentic statements about your products or services can go a long way to helping future customers understand the value in your offerings. We can help you organize and share the testimonials you receive. Contact us to learn more!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

HOW TO IMPROVE YOUR CUSTOMER RETENTION IN ONE AFTERNOON

Thu, 04 Oct 2018 17:25:08 GMT

You’ve heard the sayings forever – patience is a virtue, and good things come to those who wait. While sound advice for nearly every other aspect of life, small business owners don’t always have the luxury of time to sit on their hands while time works its magic – time is money and money keeps the doors open.

Fortunately, when it comes to one of the pillars of every small business, no matter the industry – customer service – incorporating just a handful of simple and straightforward best practices into your company’s customer service can yield significant results. Whether you’re a mechanic, dentist, gym owner, or real estate agent, improving your customer service can be a quick but extremely beneficial boost to your bottom line that can be easy on the budget as well as your already busy schedule.

Integrating a more personal but professional approach to your customer service that incorporates first-person interaction with your customer base will breed long-lasting loyalty that can serve as a powerful driver towards expanding that base. Following up that direct communication with a simple email only magnifies that personal touch that, when combined with the original interaction, can help your small business solidify steady cash flow and stave off competitors in a hypercompetitive environment. Yes, customer service really is that important.

THE BENEFITS OF BETTER CUSTOMER SERVICE

It’s impossible to overstate the importance of customer service in such a dynamic, fiercely competitive environment. It’s the face of your small business, the image you present to your customers, and will ultimately be one of the most significant factors – if not the most significant factor – in your company’s long-term success.

Furthermore, given the amount of time, effort, and money needed to attract new customers to your small business, it simply makes sense to do everything you can to retain those that you already have while continuing to expand your base. Poor customer service pushes you backward, not forward.

Put differently, your small business cannot afford to have poor customer service. When over half of consumers will never again do business with a company after just one poor service experience – and those customers tell an average of 15 other people about that poor experience – a single instance of bad service can have far-reaching consequences.

Alternatively, 70% of consumers are willing to spend more if it means working with a company that has excellent customer service and, of course, will continue to frequent them. Building on that idea, if your small business can increase its customer retention rate by just 5%, your profits can increase anywhere between 25% and 95%.

TAKE A DIRECT APPROACH WITH YOUR CUSTOMER SERVICE

Technology is always most effective when it works in conjunction with the human hand, no matter if that’s in customer service or a production line. In other words, while chatbots and automated messaging certainly have their time and place in your company’s customer service, they should in no way function as substitutes for direct interaction with your customer base and their service needs.

Budget permitting, dedicating either an entire position or a significant portion of an existing one to customer service will give your business an advantage over competitors that are more frequently relying on purely automated customer service demands. Once again, while there’s certainly a need for technology-driven efficiencies, both concerning cost and time, they are not replacements for direct human interaction.

Furthermore, merely having a person on the phones fielding incoming service calls is not enough. Whoever is providing that direct interaction between your business and your own important customer base needs to be appropriately prepared with well-worded but straightforward scripts to increase efficiency and overall customer satisfaction. As evidenced by the previously referenced, somewhat foreboding statistics, an ill-prepared customer service representative can do more harm than good if not adequately equipped with the proper training and resources.

FOLLOW-UP EMAILS ONLY INCREASE CUSTOMER SERVICE SATISFACTION

Your customer base wants to feel like they’re more than just a number on a spreadsheet. To that point, recent research has shown that small businesses that exude a sense of empathy towards their customers are far more likely to retain them in the future. One of the most impactful ways to create that vital sense of empathy is by following up with your customer after a service need.

Granted, given our original premise, there’s only so much time to go around for small business owners so, between the resources devoted towards direct interaction and follow-up emails in customer service, such efforts might strain already thinly-stretched schedules. In this instance, utilizing an automated platform that can follow-up with your customers after a service call can provide the essential human touch without a considerable investment of time. Whether you choose a manual or automated approach, however, try to send your follow-up emails within 24 hours of the initial call to enhance the excellent service impression you’ve already created with your efforts.

As both innovators and experts in email marketing for small businesses, we are committed to providing you simple strategies to help grow your company, along with convenient yet powerful technology to drive that growth well into the future. Contact us to see the difference a few customer service improvements made in a single afternoon can make for your company’s long-term success.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

5 POWERFUL MARKETING TRENDS THAT WILL INCREASE YOUR REVENUE

Tue, 04 Sep 2018 17:34:43 GMT

Marketing helps you connect with your customers so you can increase your brand awareness and ultimately stimulate sales, but not any marketing technique will do. In order to be effective, you will need to use a strategy that allows you to reach the right people at the right time in the right format. The process starts by truly understanding your customers and how your products or services fulfill their needs – and it doesn’t end there.

At our digital marketing agency, we have found that you also need to consider current marketing trends in order to have your marketing efforts truly drive sales growth at your company. Here’s what you need to know about current marketing trends and how you can apply them to your marketing strategy.

1. BRANDED CONTENT

The first trend to watch is branded content. This is content that is not a sales pitch. It might not even have a call-to-action. Instead, it tells a story. It could be about your brand, but it could also be about your industry. The purpose is to establish trust with your audience and help them associate your company with the types of products or services that you sell, the needs of your industry, or the trends in your market.

Depending on where you share your branded content, you might be required to disclose your involvement very plainly. For instance, Facebook recently updated its policies to require that any time an influencer or publisher posts branded content that it tag the business partner. The goal is to make it easy for users to see your involvement. You company gets benefits too, like the ability to access analytics on each post and control as to with whom you affiliate your brand.

2. WARM EMAILS

Email marketing has also been undergoing some changes. People have started to prefer more personal and personalized attention from the brands with which they connect. Cold emails are an increasingly sure way to fall flat. Instead, try to warm up your relationship with a lead before you attempt to sell anything. Use your email marketing to get to know the person and help them learn about your company, your brand, and the ways that the products or services you sell can fill their needs better than anyone else. You could also send content that helps establish your brand as an expert – anything to provide value and get the ball rolling on your communications.

3. FACEBOOK ADVERTISING

Many companies are turning to paid Facebook advertising as well. “For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out,” explains Sophia Bernazzani of HubSpot. “Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.” Optimized ads are the solution. They let you target specific audiences so your message reaches the right people.

The best Facebook ads share a few common characteristics. The most prominent feature is the most successful ones have a strong visual component. In many ways, the ad itself matters less than whether it is visually appealing. This includes the content itself as well as how well it fits the format which your users see. You should also make sure that the content is truly relevant to your followers. Finally, you need to be clear about why someone should contact you. Every Facebook ad should have a call to action and offer something enticing, like a coupon code or download.

4. MESSENGER BOTS

Moving forward, you should be aware of messenger bots too. Also called “chatbots,” these communication assets are taking over. “Chat bots are driven by a predefined workflow and help drive customer engagement and facilitate faster conversions by answering questions or offering suggestions,” explains Ro Parry in the Huffington Post. “Use of chat apps has actually surpassed the use of social media and audiences will expect it from most companies.” According to Gartner, somewhere around 85 percent of customer interactions are going to be with chatbots by 2020.

Moreover, messenger bots work. Salesforce reports that the most successful marketing teams are twice as likely to use this type of AI-powered technology than less successful ones. Further, roughly 57 percent of marketing professionals call these technologies “essential” in developing touch points with customers.

5. LOCAL SEARCH OPTIMIZATION

Search engine algorithms are constantly changing, but one feature that is going to be critical going forward is local search optimization. Somewhere around 80 percent of people use search engines to find local businesses yet the number of small businesses that actually have a local business listing is pretty small. There are two issues at hand. Many small businesses neglect to list their companies in online business directories. From small directories like local chambers of commerce to the giant Google My Business, no one can find your company unless you list it. There is also an issue of optimization. If you want customers to be able to find your business, the information you include in each directory needs to be accurate, consistent, and complete.

CONCLUSION

While follow marketing trends will help your business to increase sales revenue, it also takes skill and expertise. You have to put in the legwork to reach would-be customers – and it doesn’t stop there. You also need to analyze your efforts to see which methods are successful. We can help your company develop a strong search engine ranking and build a brand concept that gets noticed. Contact us to learn more.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

5 SECRETS TO GETTING YOUR BUSINESS AT THE TOP OF GOOGLE

Sat, 04 Aug 2018 17:42:37 GMT

Once upon a time, getting your business on the front page of Google was as easy as doing some quality keyword research, writing great content, and making sure quality sites were linking to your site.

Since then, though, the times have changed.

Even if you miss the days of simple Google ranking, there’s not much small business owners can do but adapt to it. Yes, ranking in Google is more complex today than it’s been in the past, but it’s still far from impossible.

With that in mind, here are our top five tips to get your business to rank at the top of Google’s search engine results page:

5 SEO TIPS TO GET TO THE TOP OF GOOGLE

If you’re looking for ways to land a spot at the top of Google, focusing on SEO is your best bet. Here are five professional tips to help your rankings:

1. OPTIMIZE YOUR CONTENT FOR RANKBRAIN

RankBrain is a machine-learning artificial intelligence system that helps Google sort its search results. Right now, RankBrain mostly helps Google process ambiguous questions that the search engine hasn’t encountered before — an estimated 15 percent (or 450 million) of each day’s search queries.

To take advantage of this intelligent and increasingly critical system, the key is optimizing your content. Specifically, you want to create content for your website that answers unique questions. An FAQ page is a great way to do this, as is a series of blogs with a question-and-answer format.

2. MAKE THE MOST OF “NEAR ME” QUERIES

One of Google’s greatest SEO focuses in recent years has been the idea of “micro-moments.” According to the search engine , micro-moments are “intent-rich moments when a person turns to a device to act on a need — to know, go, do or buy.”

In our complex, modern SEO environment, one of the best ways to get your website on the first page of Google is to optimize for these micro-moments. This means anticipating user needs, being relevant, and making your website informative and easy to access. In other words — be there, be helpful and be rapid about it all.

Optimize your website for mobile, provide plenty of detail-rich and informative content, and tailor everything you do online around helping customers. Need an example? Do your own “near me” search and check out how the business that pops up has likely collected listings and reviews and quality backlinks, as well as optimizing for mobile and offering helpful website content.

3. OPTIMIZE CONTENT FOR LOCAL SEARCHES

While it’s one thing to optimize for “near me” searches, you’ve also got to take advantage of customers who are actually there. The best way to do this is through local search optimization.

In addition to providing the personalized experience users crave, local search optimization can increase your sales and keep customers coming back for more. Here are a few local SEO tips to take advantage of:

Identify local keywords . You can use a tool such as Google AdWords keyword tool or KWFinder to identify local keywords and compile them.
Optimize your existing pages . Optimize the pages you already have on your website by including your town or city name in page titles and descriptions, adding a map, and ensuring they offer local content details.
Get listed in local directories . Drive more local traffic to your business by getting listed in local directories. These directories should include information like your business name, address and phone number — as well as a detailed description in which you tell customers what you do. Don’t forget to include a few high-quality photos and some local keywords for good measure!

4. IMPLEMENT AMP

AMP stands for “ Accelerated Mobile Pages .” Rolled out globally in 2016, AMP offers higher performance and engagement, more rapid results for mobile users, and a greater level of flexibility for page owners. Page speed is set to become a factor in mobile page ranking as of July 2018 , so now is a great time to implement AMP if you haven’t already.

Luckily, implementing AMP is easy: Simply install the WordPress plugin if you run your site on that platform. From there, you’ll just need to validate the code and connect it to Google Analytics.

5. WRITE MORE CONTENT

No matter how much SEO changes, one thing stays the same. This, of course, is content. The foundation of all good things in the world of SEO, content is a critical ranking factor and one you simply can’t go without. If you’re looking for a way to get your website to rank on the first page of Google, commit to creating more content.

The reasons for this are twofold. First, Google loves fresh content and will rank websites with plenty of it higher than sites that never post. Second, each new post you create gives Google one more page to index, which means more chances for you to rank and more pages for your customers to find. To improve your pages’ chances of ranking, don’t forget to include relevant keywords.

RANKING MADE SIMPLE

While ranking at the top of Google can seem like a difficult process, it’s not nearly as challenging as many people make it out to be. By doing simple things, like researching and implementing keywords, optimizing for local search, utilizing AMP and creating more content, you can create a website that ranks on the first page of Google and is every bit as visible as you want it to be.

Does SEO seem too complex for you to undertake alone? Contact our team for professional SEO services designed for small businesses like yours!

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

THIS ONE MARKETING TREND WILL MAKE YOU STAND OUT ON FACEBOOK

Wed, 04 Jul 2018 18:34:40 GMT

Facebook: it’s your most powerful platform and your arch nemesis all at once.

With more than 1.45 billion daily users, the channel offers some serious exposure potential. The question then is how do you stand out ?

As small businesses, enterprises and content creators of all shapes and sizes flock to Facebook, it’s easy to get lost in the fray. Most content creators have had the discouraging experience of investing in Facebook technology, advertising or content, only to find that there are already too many other companies doing it and that standing out takes some serious attention, effort and dedication.

With this in mind, it pays to be different.

If you’re going to get noticed, now is the time to take advantage of marketing trends and hot new technology. Today, we’re going to talk about one such tool that can make a major difference in how you use and relate to Facebook: the messenger bot.

While messenger bot technology is in its infancy, hopping on the bandwagon right now gives you the chance to nose out your competitors and see more Facebook results immediately. It’s also a great way to free up your staff, develop a passive yet effective approach to growth and get more done with a lean team.

Here’s what you need to know:

WHAT IS A MESSENGER BOT?

Facebook messenger bots are autonomous digital messengers that can be programmed to answer simple questions, provide automatic responses and tend to customer service concerns.

Ideal for a large assortment of applications, messenger bots are particularly popular with companies looking to scale and grow, capitalize on shareability or boost engagement with associated tools, like Facebook Live.

HOW ARE MESSENGER BOTS CHANGING SMALL BUSINESS SOCIAL MEDIA?

Until now, one of the largest challenges facing small businesses and social media has been customer service. According to Social Media Today , a whopping 53 percent of customers expect a company to respond to their social inquiry within an hour. If they’re reaching out with a complaint or a piece of negative feedback, that number rises to 72 percent.

Unfortunately, this can be a tough bar for small businesses to meet. After all, staff is limited, and it’s rare for a small or growing company to have someone whose only job is social media. Even if you’re generally good at quick responses, it’s tough to hit the nail on the head every time.

This is where chatbots come in.

Designed to provide real-time engagement on social media, chatbots reduce response times and provide more tailored assistance to customers. As if this weren’t enough, they’re also a cost-effective option.

Because they are easy and affordable to install and because they don’t take time away from you already-busy employees, they stand out as a formidable tool in the world of small business social media marketing.

Outside of customer service, chatbots are also a powerful way to grow your business. By enabling small companies without extensive resources or staffs to seek out new leads, improve conversions and provide better customer services, chatbots can quickly become a passive growth strategy that provides outstanding results.

Chatbots are also flexible, which means they can be used to support any marketing goal you have in mind.

HOW TO SET UP A CHAT BOT

Chatbots are relatively easy to install and program, even if you’re not a programming expert. Here are a few simple steps to get started:

1. CREATE THE BOT

There are dozens of tools that will allow you to create a chatbot without requiring you to have a professional understanding of programming. Once you’ve selected the tool you want to use, creating your chatbot is as simple as walking through a few lists and pre-programmed settings.

2. EDIT THE TEMPLATE

Most bot tools will allow you to choose and edit a template or build your chatbot from scratch. Unless you’re an experienced programmer, you’re going to want to choose the first option. To get started, input a name for your bot and click “create a chatbot” to bring it to life. Next, you’ll connect the bot to Facebook.

3. PROGRAM THE BOT

Now it’s time to give your bot its personality. This involves creating the bot’s welcome message (the first thing people will see after they press the “message” button on your fan page). You’ve got lots of options when it comes to this welcome message, including connecting it to a plugin and adding buttons.

NOT READY TO SET UP YOUR OWN BOT?

While Facebook chatbots are relatively easy to use, setting them up can be time-consuming and a bit confusing – especially when you consider the fact that you’ll be programming your bot to answer questions, direct users to certain pages and send out information users request.

If you’d prefer to hire a professional team to set your chatbot up for you, contact us today.

An experienced digital marketing agency at the forefront of social media technology, we’ll program an effective chatbot for your business. All you have to do is sit back, relax and watch your numbers grow and grow.

WE LOVE TO HEAR FROM YOU

Call Us at 209-402-3057

WHY STAYING IN THE INBOX WILL MAKE YOU #1 IN YOUR TOWN

Tue, 05 Jun 2018 15:23:31 GMT

Whatever the size of your business or customer base you serve, it’s a crowded marketplace that gets more competitive each day. Your businesses must make the most of your limited resources to maximize impact on their bottom line and make sure that you are top of mind when customers think of your type of business.

Further complicating matters, the online environment now provides so many different marketing channels, it can be overwhelming to choose a strategy that best suits your budget, goals, and expectations.

Despite those many marketing choices, however, one channel seamlessly meshes with print ads, social media, banner advertising or any other technique you want to use in your overall campaign – email.

Email marketing is the common denominator that can effectively send a message and tell a story, no matter your target audience’s age, occupation or technical savvy.

It’s convenient yet powerful, consistent and customizable, bolstering your brand’s identity and recognition by keeping your small business at the forefront of a customer’s attention. Repeated visits to a customer’s inbox — even when the messages aren’t opened or sit untouched for days at a time — is the unobtrusive yet impactful reminder your business needs to stay at the front of the mental Rolodex.

Of course, email campaigns maximize their ability to engage your audience when your customers open them to read content that is insightful and specific to their interests and needs. When combined with a monthly newsletter that provides a compelling narrative and personalizes your message, an email campaign can be precise, engaging and leave your customers wanting more.

Simply put, email marketing that leverages the power of a consistent newsletter attracts and holds attention, captivates your customer base, and enhances the customer journey that can only help your bottom line.

WHY IS EMAIL DIFFERENT?

Your customers lead busy lives and have widely varying interests. Some live and die by their social media feeds, while others couldn’t care less about their neighbor’s post on the glories of frozen pizza. Likewise, some of your audience spends the majority of their time surfing the web or online shopping, while others see the internet as a necessary evil.

With such different tastes, interests, and habits, digital marketing campaigns can quickly become too broad in scope as they attempt to engage as many potential customers as possible while losing personality and appeal along the way. This dynamic defines the most significant difference between email marketing and other digital channels.

To put it another way, think of your business as a fisherman trying to catch a specific type of fish. You could go out on the open ocean with gigantic nets and start sweeping vast swaths of ocean water in hopes of catching that particular fish. Of course, if you’re lucky enough to find that fish, it will undoubtedly be accompanied by hundreds, maybe thousands of other fish that aren’t what you’re looking for and provide you no benefit.

Alternatively, you could pick up a fishing pole loaded with a type of bait you know that specific fish craves and head for a cove along the shore they are known to frequent. This targeted effort represents the difference between email marketing and other digital strategies, where the email component of a campaign is precise and honed to the interests of your target audience.

That isn’t to say, however, that other digital marketing channels don’t also play a critical role in your overall marketing strategy, but, particularly concerning a return on your marketing investment, email shines above everything else. Rather than investing your limited resources on marketing endeavors that are passive and inherently less efficient, email uses a far more proactive, targeted approach that reaches out and finds your audience rather than hoping your customers come across your message by chance.

AMPLIFYING IMPACT: THE EMAIL NEWSLETTER

One of the best ways to amplify the impact of your email marketing is to incorporate a monthly newsletter based on your email subscription list. These newsletters not only foster brand recognition but, just as importantly, provide you the opportunity to create content already tailored for your potential customers, also called warm leads.

However you’ve amassed your email list — perhaps from your company’s web page, a custom-designed landing page or through promotional marketing distributed across the online landscape — those customers have already displayed an interest in your business, products or services, or simply what you have to say. In other words, the potential customers on your email list are the epitome of those warm leads that can make conversions to sales much easier when you convey your message and voice in an appealing and insightful way.

As simple as the idea might sound, modern corporate empires have sprung from the foundations established by effective email newsletter campaigns. For small business owners that don’t have unlimited resources at their disposal, marketing efforts must always find a proper balance between budgetary restraints and maximum impact or, in more ordinary terms, the most bang for their buck.

To that point, email newsletters also allow businesses to get an accurate sense of what is working well and what needs refining through simple platforms that track useful email campaign metrics like open rates (how many people opened the email). The business could use those statistics in the future to optimize each newsletter’s impact on opens and, ultimately, generated revenue.

Companies that are a bit more savvy with technology can funnel email newsletter campaigns through a customer relationship management system, CRM for short. These types of platforms, available both off-the-shelf and on a subscription basis, store and organize customer data so a business can easily isolate individuals by location, age, interests or any other demographic on file.

THE COMPONENTS OF AN EFFECTIVE NEWSLETTER

It’s clear that nearly every small company would greatly benefit from integrating an email newsletter into their overall marketing strategy. However, although not unreasonably complicated or consuming to design and distribute, there are a handful of critical characteristics that distinguish successful, impactful newsletters from any number of bland and faceless messages that immediately get removed from a customer’s inbox.

1) A CLICK-WORTHY SUBJECT LINE

Once the audience is appropriately categorized, use catchy and engaging subject lines to grab the reader’s attention and prevent a newsletter from being mindlessly skipped or deleted without ever being read. You could create the most inventive, engaging newsletter imaginable, but if it doesn’t have a subject line that instantly appeals, it will still end up in the audience’s trash folder without providing you any benefit.

2) ENGAGING CONTENT

Likewise, the content must be informative but concise, engaging yet straightforward.

3) PROPER FORMATTING FOR PHONES AND COMPUTERS

Be consistent with your design and always maintain a professional look, particularly when integrating your company logo, color palette, and overall layout. Be mindful of the psychology of design and maximize impact according to the shape, structure, and tone of your content.

If larger blocks of text are required to convey the information correctly, be sure to use smaller paragraphs with easily distinguishable sub-headers that are easy to skim. Email naturally lends itself to quick but insightful communication, so your newsletter should adhere to those expectations.

Also, given the popularity of smartphones and tablets, make certain your newsletter formatting retains its impact but is agile enough to display on a mobile screen properly.

4) A CALL TO ACTION

Lastly, since the primary objective of an email newsletter is to increase sales, always include an emphatic call-to-action that stands out and catches the eye. A compelling newsletter will still ultimately fail if it’s not persuasive enough to prompt the reader to click through and further explore your company and what you have to offer.

NO TIME LIKE TODAY TO START

While you undoubtedly agree that an email newsletter is a critical component of your digital marketing strategy at this point, actually designing one and distributing it in a consistent, effective manner might seem a bit overwhelming.

Let us help you.

Our entire focus is on helping small businesses like yours take advantage of the digital tools available. We’re the experts you can rely on so you can concentrate on the million other things needed to run a successful company in this crowded, dynamic marketplace.

With us, your monthly email newsletter is in the best of hands, and we’re always around when you need us.

START YOUR EMAIL MARKETING

We would love to help you get more repeat customers using email marketing. Simply call us or send us an email below letting us know you want to discover more about our proven email marketing strategies.

Call Us at 209-402-3057

WHY POSTING ON FACEBOOK MATTERS (AND HOW TO GET IT DONE IN 5 STEPS)

Sat, 05 May 2018 15:47:29 GMT

Very few businesses are asking questions about why they need to use social media. The simple facts are, they need to use it, and they know they need to use it. But the big questions come from how to use social media and how to do it easily.

Not all social media platforms are created equal, and they shouldn’t all be treated equally. They each offer different audiences, algorithms, and ROI. When it comes down to the most bang for your buck, Facebook is where it’s at. No other platform can hold a candle to the consistency Facebook has shown over the last decade with engagement and growth.

So, let’s narrow down the question to:

WHY DOES POSTING ON FACEBOOK MATTER?

For the past few years, Facebook has been at the top of the most used social media platforms. Even with a slight dip to second, behind YouTube this past year, it stands firm as a social media platform where businesses must have a presence. But just having a profile on Facebook is not enough, you need to be active and engaged, appropriately with your followers.

CUSTOMER SERVICE WINS THE GAME

If you have a trustworthy Facebook presence and a “responds immediately” notation on your business page you are already winning over customers. If the average American is already spending 50 minutes on Facebook each day, they are going to resort to Facebook to solve their problems.

So while they’re scrolling through photos and videos, they can also message you with their questions, comments, and customer service needs. People can apply for jobs via Facebook, and book appointments on the same platform. Why would they want to go someplace else for that?

FACEBOOK WORKS FOR YOU

When looking for a business, people are turning to Facebook. They either ask friends where to go or use Facebook’s search.

In 2014, Facebook drove 25% of the 31% of all social media referrals.

You can’t rely on any one thing to dominate your referral system, but you must be using Facebook posts for this. When talking conversion rates, Facebook has the highest among all social media platforms with 1.85%, so when choosing where to spend your social media marketing dollars, choose Facebook.

REVIEWS DRIVE MORE REVIEWS

Word of mouth has changed into reviews and recommendations. With Facebook’s new prompting of recommending places, you can’t afford not to be on the platform. When someone asks for a chiropractor or gym, you want your clients to be able to respond and tag your business in that answer.

Facebook is an easy place for people to leave their positive reviews, and it provides them with a platform to complain, loudly. With an active presence and the ability to respond to comments promptly, you’ll be able to build a solid reputation online.

5 STEPS TO POST ON FACEBOOK

Posting on Facebook is not overly complicated, but it can be time intensive. You’ll want to take a lot of things into consideration when drafting your posts, scheduling them, and adding images to them.

A FEW GROUND RULES

Facebook posts should not be the same as the posts you use on other platforms.

Facebook doesn’t like hashtags like Instagram and Twitter do. There are also rules regarding what needs to be posted using the “branded content tool.”

Keep in mind that only about 20% of your posts should be “selling” your product or service, the other 80% will be informational or entertaining. When developing your posting plan for Facebook, keep in mind this 80/20 practice.

STEP 1: KNOW YOUR AUDIENCE

Do you know who looks at your Facebook profile? Is it who you want?

Let’s take a quick look at where you can find this information.

Start with going to your business profile and clicking on “Insights.” Here’s where you will see things like reach, likes, and engagement for each post.

In the Posts section, you can see when people who like your page are on Facebook; this will come in handy in the next step. The final tab on your Insights page is called “People.” This one shows you who is looking at your content.

From here you can see the gender, age, and location of those who like and your page. This helps you figure out how to produce content that will keep their interest and continue to grow your following.

STEP 2: DEVELOP A PLAN

Now that you know who your audience is, it’s time to figure out the plan on how to target them with your posts.

Start by setting up an editorial calendar, which should list all the dates you want to post something. Start with a week, and continue to plan out a few weeks at a time to make the process easier. Include what you want to post and when, so you can keep track of everything.

Then make sure you allow yourself the time needed to schedule all of your posts for the week or month at one time. Scheduling in batches will save you tons of time in the future, which is why the ability to schedule in advance on Facebook is so exciting. Scheduling 2-3 posts a day on Facebook for a week at one time will take anywhere from 45 minutes to an hour.

STEP 3: FIND AND MAKE IMAGES

Images matter. Infographics are shared 3x more than any other content on social media. Your followers spend more time looking at the image you share than the wording you use. People follow directions with illustrations and text over 300% better than just words. Most important, Facebook images get 2.3x the engagement when they have a photo.

Now comes the harder part, creating content. Creating compelling images is one of the things that takes the longest about posting on Facebook. You cannot just find a photo online and share it as though it were your own. Time and effort go into creating a group of images for your brand.

Here are some of the things to consider when beginning to design your social media graphics.

1) Design with Grids – keeping in mind the Rule of Thirds – that your important information should lie within the intersections of the lines of a tic-tac-toe board on your image

2) Choose a Good Filter – filters help keep all your photos looking consistent, even when you don’t take them all

3) Select your Color Palette – there is nothing worse than seeing two images with different shades of orange from the same company – deciding upon your colors and writing them down will help eliminate this eyesore

4) Choose Fonts – mixing fonts can be a strategic move to draw the viewer’s eye to certain words, but too many fonts make things confusing – select two to three fonts to keep things streamlined and consistent

Several free programs will allow you to make and build images for your social media. Make sure you set aside enough time to create a good amount of these before beginning your scheduling.

STEP 4: DECIDE ON WORDS

When it comes to drafting copy for the body of your posts, you may be surprised to learn that less is more. Facebook posts that have from 40 to 80 characters get the most engagement.

That means that the previous sentence is just right, but this one just became too long.

Some of the most highly shared Facebook posts are not very wordy. Let’s face it; people don’t want to spend time reading everything, they want to scan and come back later.

You should also remember that while hashtags have their place, it’s not on Facebook. Don’t use them here, just don’t.

With your 40-80 characters, consider carefully what you want to say. Just a few words paired with a powerful image can do much more than a long paragraph. Trust me.

STEP 5: SCHEDULE THE POST

Choosing the time to schedule your posts to post on Facebook can be one of the hardest decisions. Multiple studies have shown that the best time to post is around 9 am and between 1 and 3 pm. The best days are Thursdays through Sundays. As an added note, studies show posting at 1 pm will show an increase in shares while posting at 3 pm will get an increase in “likes” but it really depends on your audience.

After a few weeks of doing this, check your Facebook analytics and see how the data stacks up against these predictions. Make changes when necessary.

Facebook posts on your business page can cause your business to skyrocket. But it takes time, and if you don’t have enough time to do this effectively, we have another option. We can do it for you!

CONTACT US USING THE FORM BELOW AND WE’LL BE HAPPY TO MAKE SURE YOUR FACEBOOK PAGE GETS ENGAGING POSTS WITH GORGEOUS IMAGES (INCLUDING YOUR LOGO) POSTED TWICE A DAY, EVERY DAY.

LET US DO YOUR FACEBOOK POSTING

We’ll be happy to make sure your Facebook page gets engaging posts with gorgeous images (including your logo) posted twice a day, every day.

Call Us at 209-402-3057

10 CHIROPRACTIC MARKETING TECHNIQUES THAT WILL MAKE YOU STAND OUT

Wed, 04 Apr 2018 17:19:03 GMT

As the owner of successful chiropractic practice, you feel confident in running your business. You’ve learned what works and what doesn’t. You’ve hired the best staff, have the best equipment, and keep your skills up-to-date. But when it comes to using chiropractic marketing techniques, you may have doubts.

You shouldn’t. Take a minute and think about what marketing really is… it’s helping people in need get solutions to their problems.

You became a chiropractor to help people. Marketing simply helps you help as many people as possible.

And the best part? You’ve probably done 90% of the work.

So buckle up, we’re about to dive deep into 10 chiropractic marketing techniques that can allow you to help many more people.

1. DEVELOP AN EASY REFERRAL PROGRAM

A great way to get new clients is word of mouth. Rewarding your current clients for referring new clients to your office can be as easy or as complicated as you want to make it . The most popular way of rewarding clients is by offering a discount to the current client.

3 OPTIONS FOR YOUR REFERRAL PLAN

Ask new patients who referred them, then send that person a $10 coupon off their next visit.
Offer a referral bonus of one free visit to a current client and their friend.
Run a contest, and the person with the most referrals wins a month of free visits, or whatever prize you deem appropriate.

Most chiropractic care is not fully covered by health insurance, which is why referral programs are taken seriously by current clients. Any chance they have to save money while receiving quality care will be beneficial for everyone.

Minimal cost is involved, as referrals function on organic marketing.

As a bonus, when your current clients are sharing your information with their friends and family, you are receiving a testimony and free advertising!

2. GET YOUR MASSEUSE OUT THE DOOR

Many people within the community are interested in chiropractic care and are eager to learn more but are unable to come into your practice. Consider taking your massage services to them.

Start with your local schools . Offer free lunch and quick massages to local teachers over their lunch break, or during a professional development training.

Next, head out to local businesses to help them provide this service to their employees as part of an employee appreciation day.

The teachers and employees will be able to learn about the benefits, receive something nice, and associate chiropractic care with your office. After having been treated to a great (free) service, when they think about where to go for chiropractic care, your name will be top of the list .

Carefully chose the massage therapist, keeping in mind the audience with whom they will be interacting. You want someone who is outgoing and fun and can talk about your services while also maintaining the professional atmosphere that you have in your office.

And of course, for this chiropractic marketing technique to be super effective, make sure your masseuse asks the person to book their next appointment.

If possible, find a massage therapist who will be able to take the entire program on, from scheduling to working the events.

Getting out into the community, in any way you can, will help with name recognition and increasing your clients.

3. MAXIMIZE YOUR SOCIAL MEDIA MARKETING BY SIMPLIFYING

Internet marketing is a great way to increase leads, without increasing the amount of time it takes to develop them. Through Facebook, advertisements and posts can be scheduled in advance, limiting the amount of time someone needs to spend on them.

Using social media to advertise, share patient testimonials, and reach a wider audience is the best option for chiropractors. Most people get overwhelmed with the multiple platforms and the list of options available for social media advertising. We understand. That’s why we suggest making sure your information is correct on all of them but then focusing on only 2 platforms…

Yelp & Facebook . Why? Because they are where most people look for businesses to visit.

Considered one of the most trusted review sites, Yelp is the go-to for people looking for a service. Facebook and Google Reviews are gaining in popularity, but have not quite caught up with Yelp.

Facebook is important because it is one of the first places people use for doing research on your busines s. If your page is blah, your prospective patient will think your entire practice is also blah. Keeping your page up-to-date with the correct information and regular posts will let people know your practice is active.

Also, your Facebook and Yelp pages are great places to alert people as to your specials, to free events, and to entice them to try your office. A digital coupon can easily be shared, as well as videos of happy patients.

Video is extremely popular on Facebook and other social media platforms. Ask some of your regular patients if they’d be interested in recording a few minutes of video sharing how chiropractic care has changed their life (more on this in a bit).

Also, Facebook is a great source of leads if you build a jaw-dropping offer funnel to the right audience . And of course, we can help you with that. Contact us today to find out how.

4. SPEAK TO THE COMMUNITY

Community organizations are constantly looking for guest speakers at events, both to draw a crowd and to share information . Spending some time presenting at these events will increase your name recognition, and give you the opportunity to increase your patient base.

As a bonus, the more people see you and your name, the more familiar they will be with it, and they’ll know exactly who to call (or who to tell their friends to call) when they need a chiropractor.

Look for organizations like the Chamber of Commerce and other groups of professionals who are looking for guest speakers. Put together a short bio and a few ideas of what you would like to present and contact their event coordinator to get on the schedule.

Here are some speaking ideas to get you started:

5 Ways to Stop “Tech Neck”
How Your Child’s Backpack Impacts their Spine
How to Improve Your Golf Swing
Is Your Pillow Causing Your Pains?

Ask if you can bring some equipment to demonstrate, some brochures or business cards to hand out, and consider giving away a free adjustment or discount to one attendee.

5. REWARD YOUR BEST PATIENTS FOR RETURN VISITS

Do you know why people return to the same grocery store? Or prefer one hotel to another? Because they are being rewarded for their purchases.

You can quickly adapt this to your chiropractic office and develop your own “preferred patient” rewards program.

Here are some of our favorites:

Punch-card: After ten visits, your patient would get a free adjustment.
Package deals: Purchase ten visits at once and save 10% helps.
Monthly membership: Offer a monthly membership that includes a set amount of services, for a bundled discount.

Your rewards program can run all the time or just on special occasions. The activity garnered from it will let you know if it’s successful and the peak times to run the program.

6. SHARE YOUR EXPERTISE

You are the authority, so why not share that experience and authority with others ? Writing for other blogs, publications, or newsletters will help expand your reach and promote your authority.

A great place to share your thoughts is on the blogs and websites of chiropractic associations and programs.

Start with the college or university you attended. Simply check their website for submission guidelines and send them your ideas.

A well thought out pitch to an editor should include:

The topic of your story and why is unique
The reason you should be the person to write it
A brief (2-3 sentence) bio of yourself
2-3 links to other examples of what you have written

These sites have a built-in authority and great reach. As such, they are often busy and are scheduling posts months in advance, so if you have a great idea, send it to them immediately!

They will help promote your content, sharing it throughout the community, and boosting the ranking on search engines like Google.

7. WRITE A BOOK TO ESTABLISH AUTHORITY

Along with publishing a blog, consider publishing a book ! Everyone has a website and a social media presence, but a book can help you stand out.

The book you chose to write can be about anything chiropractic but should relate to your specific audience. If you work with athletes or parents, then write about topics that will interest them.

No need to worry about looking for a publisher, an e-book is pretty quick to write, compared to a longer, traditional book. And you can self-publish it, making this chiropractic marketing technique much easier to implement.

Here’s the quick rundown on how to self-publish on Amazon Kindle :

Create an Amazon KDP account
Add new title
Enter your book
Target your audience
Upload a cover
Publish!

Publishing a book boosts your authority on a subject. Then you have the opportunity to market your book and your practice a variety of ways such as:

offering webinars or seminars to talk more about your specialty
host videos on Facebook to increase social media traffic to your pages
give away the first chapter when someone joins your email list
give away the book to anyone that refers a new patient

Publishing a book is the first step in what can be a very lucrative and successful marketing project.

8. SHARE SUCCESS STORIES

Something that is really comforting to other people when they are seeking a new health care or service provider is first-hand testimonials.

Sharing the testimonies from your current or past patients are the perfect place to utilize photos and video. Videos are going to take over the majority of social media this year, and they are so easy to produce.

Create a small video/photo setup in a corner your office with great lighting (we like ring lights and a smartphone).

Start by asking patients if they are willing to share how your chiropractic care has impacted their lives.

Then, have one of your staff ask your patient these 6 questions in the video corner of your office:

What’s your name & where are you from?
What was your biggest skepticism or hesitation before coming into our office?
How did that perception (from question 2) change after your visits?
Can you give me one specific example of how our services have changed your life?
What would you say to someone who was thinking of using our office but right now is on the fence?
Is there anything else that you think is worth sharing or that you want to share that you haven’t been able to yet?

You should have someone that is not you asking the questions. As the authority and the chiropractor, it is simply too awkward for the person giving the testimonial to answer them to you.

Video them if at all possible. If they aren’t comfortable on video, do an audio recording and take pictures of them in your video/photo corner. And don’t forget to get official permission from them to use their testimonial by having them sign a media release form.

Add these to your social media and website views. By adding reviews on Facebook, people will spend up to 10% more time on your site , and reviews on Twitter increase the time spent on site by up to 35%. People really do read reviews!

You can also have people write up their review and post it on your website or as a blog . This is a great option for those who aren’t comfortable in front of the camera but still want to share their stories.

One additional note, make sure you aren’t paying people to leave reviews, and if you are exchanging any services for a review (or discounts!) that it is clearly noted in their review.

9. BREAK BREAD

People love food. And they love company. When you combine the two, you open up a world of possibility for new clients.

Hosting dinners to build your patient base is a bit complicated, but worth it because you can get 30 to 40 new patients each time you do it.

Local restaurants are a great place to do this chiropractic marketing technique. Look for one that has a larger room for bigger parties.

Schedule your talk for before the meal, or during dessert, and for no longer than 20 minutes.

Talk to the wait staff about the schedule so they aren’t interrupting your talk and distracting your potential patients

Food quality and food choice are really important. You’re going to be talking about health, so you’ll want to do it with healthy food options.

One way to really excel at this would be to find a mentor who has done this in a different business and attend one of their dinners.

If the first time doesn’t give you the results you were hoping for, try again, this really can work!

10. STAY IN THE INBOX

Monthly newsletters are a great way to send information to everyone at one time . But they should not be treated as an opportunity to share everything at once. You’ll want to pick and choose what gets sent out via email and when. Monthly is a great timeline to start.

Growing an email list can take time, but you may be surprised at just how quickly you can do it. In fact, you may already have an email list… your current patients!

Be sure to also add a sign-up box on your website and make sure that people can easily find the way to sign-up on all of your social media options. Most people respond best to something that entices them to sign up. This could be a coupon, a free consultation, a checklist of ways to prepare for their first visit, really anything. As soon as they sign-up, they get this special delivery. Then, they will start getting your monthly newsletters.

Your newsletter can share links to the content you have published this month, particularly those hosted on other sites. It should also include the link to your book and upcoming information on referral programs and rewards programs.

Treat your newsletter as though you have three minutes to tell your audience what is going on in a month . And make sure it reads well on mobile!

10 CHIROPRACTIC MARKETING TECHNIQUES SUMMARY

With these ten great ways to market, now it’s time to choose what you are going to try. Pick the one you like most, develop a marketing plan and schedule and get going!

Don’t try all ten things at once , but be strategic about your decisions. After a few months, you can grow and add more strategies!

However, if it all sounds too overwhelming, give us a call or send us a message below . Take advantage of our experience to reach the top of the ladder, build your practice, and increase your reach.

READY FOR MORE PATIENTS?

You got it! You can have new patients walking in the door quickly. Simply call us or send us an email letting us know you want to discover more about how we can help.

Call Us at 209-402-3057

HOW TO USE FACEBOOK ADS TO LIFT NEW PLASTIC SURGERY PATIENT NUMBERS

Sun, 04 Mar 2018 17:37:48 GMT

Are you ready to transform your new patient numbers for your plastic surgery practice? Then it’s time to say hello to Facebook Ads for Plastic Surgery Leads, giving your lead generation strategy the facelift it deserves!

In today’s digital world, plastic surgeons have found the social media platform’s advertising capabilities to have a positive impact on their practices . Want to know why? Facebook advertising offers an opportunity to enhance the following:

Awareness—increases knowledge of your practice by promoting your business page.
Consideration—encourages users to leave Facebook (by clicking your ad) and take the next step in the sales funnel, providing you more information on them.
Conversions—makes all the quantifiable revenue-generating activities happen.

That’s the real beauty of Facebook. But, in order to get more awareness, consideration, and conversions, you need to create an ad that has all of the following features: an attractive offer, an excellent visual, model copy, flawless targeting, and so much more.

Does that leave you feeling less than confident as you might not know where to even begin? I completely understand. And, it can definitely be a time-consuming task to polish your ad for picture-perfect results.

Fortunately, we are revealing a ready-made funnel that’ll help you get new plastic surgery patients this week—all by using Facebook ads.

You ready to get your hands on it? Let’s get started…

A JAW-DROPPING OFFER (JDO) FOR PLASTIC SURGERY PRACTICE LEAD GENERATION

Want to know the secret to creating Facebook ads that draws in new business? It’s a jaw-dropping offer (JDO)—that special something to not only get the Facebook user to slow their scroll and stop at your ad, but also click on it.

So, what exactly is the makeup of a JDO? Well, I’m glad you asked. Here are a few requirements:

It needs to be a narrowly targeted, attractive sales offer that compels your people.
It also needs to be a product or service of perceived high value to offer for free (or at little cost).

Let me explain why. When you create an attractive, high-value offer that’s exclusive to one specific audience versus everyone in the book, it’ll be easier to ring in a greater number of leads for your plastic surgery practice.

With that being said, in this funnel example, we’ll focus on women, ages 30-50, who are either divorced, separated, or in a complicated relationship.

Reason being, this demographic group tends to be in the same mindset—they’re trying to make improvements to their physical appearance in order to take back their youth and put themselves out on the “market” again.

Now that we’ve pinpointed our targeting specifics, let’s move onto the high-value, attractive service that’s feasible for you to offer: a free Botox “crow’s feet” removal.

Pretty simple, right? Okay, here’s that ready-made funnel you’ve been waiting for…

THE FACEBOOK ADS FOR PLASTIC SURGERY LEADS FUNNEL YOU NEED FOR PICTURE-PERFECT RESULTS

To attract your target demographic, you must set up a simple four-part funnel, which includes:

Well-targeted Facebook ads for plastic surgery leads

A landing page (aka opt-in page)
A thank you page
And, a simple follow-up email sequence and text message

As you can imagine, you won’t get picture-perfect results if you don’t take your time to thoughtfully execute each part. Therefore, to quickly set you up for success, let’s walk through the entire funnel—from start to finish.

THE FACEBOOK AD

This is where you’ll put that JDO on full display for your audience to see (and get excited about). Remember, it doesn’t need to be glamorous and you don’t need to spend hours of your time writing expert copy. Your ultimate goal is to just get those clicks = LEADS.

The most effective ad type to accomplish that goal? Consideration, with the ideal objective being Traffic. After all, you’re focused on sending people to a destination on or off of Facebook to get some new patients.

Next, let’s take a closer look at the ad’s targeting, bringing the segment we discussed earlier (women, ages 30-50, who are either divorced, separated (single), or in a complicated relationship) into the picture.

To begin lifting those leads in your neighborhood with your free Botox procedure, you’ll want to use these exact demographics when setting up your ad:

Your city +10 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
Women ages 30-50
Relationship Status:
Complicated
Divorced
Separated

One thing is for sure: when using Facebook, the countless targeting options can be overwhelming. Thus, we focused on sharing a select few as they’ll do the best job of raising your patient numbers.

Sound good? Onto building your ad creative! Again, it doesn’t need to be anything over-the-top. Instead, it should simply be enough to get the audience to take action.

The ad example above is a great example. Take a look, and let’s discuss the design elements that handle all the hard work for you—enhancing what it is you’re offering and catching the audience’s eye.

The Ad Headline—super simple and straightforward. States the offer clearly: FREE BOTOX TREATMENT.
The Main Ad Copy —gets right to the point. Asks the ideal prospective patient if they’re sad about their wrinkles and lays the offer out as the answer to their problem.
The Ad Image —features a relatable image, making it easier for the audience to envision themselves obtaining the same results (we recommend looking to stock.adobe.com for royalty-free stock images).
The Ad Description —falls perfectly inline with the demographic we’re targeting with a mention to “get your youth back.” Plus, it includes more information on the practice presenting this offer and injects scarcity to encourage immediate action (Limited Appointments Available).
The URL —is easy to read and is a custom domain. You’ll want to avoid extension URLS (ex. .clickfunnels). They’ll cost your ad more in the long run as they’re ranked poorly by Web of Trust.
The Call-to-Action Button —by choosing Learn More, we’re preparing the audience to get more information about the offer.

Once your audience clicks on your ad (and, they absolutely will if you follow the example shared above!), they’ll move onto the next part of the funnel: the opt-in page, prompting them to provide their contact information in return for your JDO.

From there, you’ll have the ability to reach back out to them to schedule additional appointments and offer other services—turning them into loyal patients!

THE LANDING PAGE (OPT-IN)

It’s great and all if you have a Contact Us form on your practice’s website. But, that’s not the place to send your leads. Why? They’ll just be confused once they arrive because, chances are, the copy and design won’t be even close to what they saw on your ad.

Check out the simple landing page example above. Wondering why it works so well? There are three reasons in particular. Let’s talk about them!

The image and page text are consistent with the ad that led your target there. The image is the same “After” image from the ad for continuity purposes. And, the page text simply reiterates the offer.
The audience is being asked to provide very minimal information—name, email address, and phone number. Thus, steering clear from overwhelming them and causing them to click away from the page. All before they fill out the form and claim the offer.
And, there’s scarcity. This is very important. In this example, we’re only offering this special service to the first 10 appointments. Setting a limit will get the audience to opt-in faster and push them into the office.

We’ve used this layout for dozens of different industries and it works perfectly every. single. time.

THE THANK YOU PAGE

After the prospective patient enters their information on the landing page and clicks the “Take My Wrinkles Now!” button, they’re added to your email list and redirected to a Thank You page. At first glance, you’ll probably notice the page is almost identical to the opt-in page.

Here’s the makeup of the Thank You page for your Facebook ads for plastic surgery leads funnel above:

It starts off explaining an email is coming their way soon with instructions on how to schedule their free Botox treatment—encouraging them to call the office as soon as possible and state the code (“CROW”) to redeem.
The number on this page looks like a typical number, it’s not. It’s actually a tracking number that forwards calls to your business in order to track the effectiveness of the campaign. You can set this up painlessly at CallRail.com .

And, that completes the first three parts of our four-part picture-perfect Facebook Ads for plastic surgery leads funnel. We’ve saved the best and most important part of this process for last: the follow-up! If you’re tired of not being able to get your leads to convert, stick with me and I’ll share what you can do to change that.

THE FOLLOW-UP

The degree to which you follow-up with your leads from your Facebook Ads for plastic surgery leads funnel can transform your campaign.

Here’s why: following up will remove any barriers that stand between them and actually going into your office. Not to mention, you’ll make them feel like more than just another patient on your books!

So, to wrap up this last part of the funnel, you’ll need to send a series of two emails, as well as an SMS text message. What’s the reason for the text message? It puts your tracking phone number in their hands, encouraging them to call right away—without hesitation.

As for the emails, the first email they should receive immediately needs to restate the same information from the Thank You page. Super simple.

And, the second email they should receive two days later needs to tell them the benefit of claiming the offer, while reminding them that it expires soon. (There’s that scarcity element again!)

So, how the heck do you go about setting all this up? SendGrid is your trusted assistant (or any other autoresponder tool you prefer), helping you get your follow-up emails out to your soon-to-be new patients in no time.

And, there you have it—the basic layout and flow of a Facebook Ads for plastic surgery leads funnel. Now…

GIVE YOUR PATIENT NUMBERS A FACELIFT!

We’ve made it easy for you to make the necessary improvements to your lead generation strategy using our four-part, ready-made Facebook Ads for plastic surgery leads sales funnel. It’s your solution to finally giving your patient numbers a facelift using Facebook ads! And, the best part? It’ll work no matter what stage of business you’re in.

If you are busy making patients happy, let us do the work. CLICK HERE TO CONTACT US TODAY so you can focus on what you do best, pleasing patients. It’s your unfair advantage to beating your competition.

Have questions or something to share on this Facebook Ads for plastic surgery leads funnel? Drop us a comment below. And, be sure to share your results with us once you put it to use!

READY FOR MORE PATIENTS?

You got it! You can have new customers walking in the door quickly. Simply call us or send us an email letting us know you want to discover more about our proven funnels.

Call Us at 209-402-3057

HOW TO USE FACEBOOK ADS TO GET 5 NEW PATIENTS IN YOUR DENTAL PRACTICE THIS WEEK

Sun, 04 Feb 2018 17:59:35 GMT

Growing a dental practice can be SUPER challenging with the continuous changes in the healthcare and insurance industries. You often struggle to break even financially even if you own your practice. You want to get a steady flow of leads coming in the office. We’ll show you how with Facebook ads for dental leads.

The fact that you are reading this post means you are already ahead of the curve. You realize something that many dental practices do not (more than you can imagine); you should be advertising your practice online using Facebook ads for dental leads. If on the off chance that you have not started using Facebook ads to grow your practice because you are either not confident that you can actually generate leads or you are afraid that it will break you financially, then you have also come to the right place!

The number one struggle that every dentist faces is getting CONSISTENT lead flow. The number one tool successful dentists use to keep a steady stream of leads coming in, is Facebook ads!

WHY FACEBOOK ADS FOR DENTAL LEADS?

To put it bluntly, you should be using Facebook ads for dental leads. Why? Because that is where your clients are spending the majority of their spare time. A successful business is one that is able to solve a problem for a specific group of people. To do that you have to know where to find them. I know it seems like Facebook ads are really expensive, and many people are hesitant to use them as a primary lead generation source. The reality is that if you are using Facebook ads correctly and targeting appropriately, then your ROI is HUGE when you consider the lifetime value of a customer.

The secret to instantly generating consistent dental leads with Facebook ads is as simple as putting a great offer in front of an effective funnel, using four unique targeting options. So let’s walk through what you need to get started.

A GREAT OFFER FOR DENTAL LEAD GENERATION

The very first thing that will catch a prospective customer’s attention is a great offer. To develop a great offer you have to decide WHO the offer is meant for.

Now, as a dentist, you probably see all sorts of people with diverse demographics and that’s perfectly fine. However, to start getting consistent leads you need to focus on targeting one specific segment of your potential audience at a time and build an offer that is attractive to them.

The most effective (and sustainable) service you can offer to generate dental leads is a free teeth whitening session for new patients. You can then upsell them to a paid service such as a deep cleaning or cavity repair. By first allowing them to develop trust in you with that free whitening session, you double the odds of retaining them as a loyal return customer.

The easiest segment of your audience to present this offer to is women who are 18 years old and up. Women who are brides-to-be, getting ready for homecoming or prom or have an anniversary coming up are often looking to get their teeth cleaned and whitened!

The great thing about advertising on Facebook is that you can target your ads based on these types of life events. Of course, this offer will appeal to people you DON’T target, such as men or individuals who aren’t in the groups mentioned above as well.

Remember the idea is to focus on ONE audience segment (that has the ability for consistent lead flow) at a time. There are an infinite number of women who will be getting married or going to formal events making this a reliable targeting method for dental ads.

THE FACEBOOK ADS FOR DENTAL LEADS FUNNEL

To get those leads in your office you need to set up a funnel. It doesn’t have to be complicated or fancy to generate qualified leads. An effective funnel basically has four elements:

A well-targeted Facebook ad
A landing page / opt-in page
A thank you page
A follow-up (email and phone call)

Each step of the funnel needs to flow seamlessly into the next and needs to be as easy as possible to navigate. Let’s walk through each step of an effective dental funnel, one at a time.

THE FACEBOOK AD

The ad is one of the most important elements of your funnel. It must clearly catch the attention of the people you are targeting as well as entice them to click the ad with a great offer. The most effective ad type to use for setting up a lead generation funnel for your practice is a “Consideration” ad that will “Send people to a destination on or off Facebook”.

Once you have chosen your ad objective, then you need to select the targeting. This is where the segment of your audience you decided to target comes into play. Facebook will let you target based on several life events, behaviors and interests. To attract local leads with the teeth whitening offer you will want to use the following four targeting options:

Your City +25 miles
Women 18-45
Newly engaged (1 year)
Anniversary in 31-60 Days

There are obviously lots of other ways to target potential customers. You can test those on later ads after you get a steady stream of leads coming in. These four targeting options are the strongest jumping off point.

Once you have chosen your ad objective and established the targeting, you need to set up your ad to attract the women that you targeted above who see it. Keep in mind you are not trying to sell something to your audience in the ad. The objective is to get them to click your offer. That’s it. That way then can sign up for your offer and be placed on your email list. Then, You can follow up with them to book appointments and offer other services.

There are a few elements in the ad example above that you can replicate to create an effective ad for generating leads.

The Main Ad Copy – is very clear about who this ad is aimed. It states the offer clearly as well as a few reasons that they can use the offer to their advantage.
The Ad Image – is an attractive, smiling young woman who the audience can make a connection with. (The eyes in the picture are key for this. I recommend stock.adobe.com for great royalty free images.)
The Ad Headline – clearly highlights the offer.
The Ad Description – states terms and lets them know they need to sign up to claim the offer, matching the call-to-action button that says Sign Up.
The URL – is easy to read, so the audience can find you online.
The Call-to-Action Button – by choosing Sign Up, you are preparing the audience to enter more information once they click through.

Once the audience clicks on the ad, they need to land on a page where they can opt-in to your offer. This is how you will collect their email for your list.

THE LANDING PAGE (OPT-IN)

Now, even if you currently have a website for your practice, I do not recommend sending your leads there to collect their information. There are too many places for your lead to click, distracting them from taking you up on your offer.

Above is an example of a simple landing page for your Facebook ads for dental leads funnel that will effectively collect leads. There are two reasons why this setup is successful:

The image and page text are consistent with the ad that lead them here. This is VERY important. When they land here it is imperative that it be exactly what they are expecting.
The second reason this is effective is because we are asking for a minimal amount of information. You do know want the process to take more than a few minutes or feel like a prescreening process. A fast and painless experience is a great tone to set for a dental practice!

THE THANK YOU PAGE

After the patient enters their information on the landing page and clicks the “YES” button, they are added to your email list. Then, they are redirected to a Thank You page. There are a few elements on this page that make it successful.

The thank you page is a great place to create scarcity or a sense of urgency that the patient should quickly contact you to claim their offer instead of waiting to be contacted.
This page should also have a call tracking phone number on it. At Twilio.com , you can set up a unique phone number that forward calls to your business to track the effectiveness of your ad campaign. You can also set it up to get text notifications on leads as they come in. This way you know exactly which leads are coming from Facebook!
The thank you page also gives leads a chance to connect with you on social media. This is huge because “word-of-mouth” referrals are another strong source of leads.

By setting up your ad, landing page and thank you page by using the examples above, you position yourself to get immediate leads. However, the most important part of this process is following up with the leads and closing the deal.

THE FOLLOW-UP

The degree of which you follow up with your leads from your Facebook ads for dental leads funnel can make or break this entire funnel.

As a health professional, it is crucial that you make the new patient feel like they are more than just a number to you. You have to reach them on a personal level. The first thing you need to do to effectively follow up with your leads is set up an email in your autoresponder to go out immediately after they click the button on your landing page. This email should again thank them for signing up for your offer as well as repeat the tracking phone number from the thank you page.

The second step in following up with your leads is to make contact. You need to establish a routine for this. Dedicate time every day to call these potential new patients. It may take calling a few different times to actually get ahold of someone, but keep this in mind: If they took the time to fill out the form, they want to be contacted!

THE TAKEAWAY

No matter what stage your dental practice is in, it is easy to set yourself up to bring in consistent leads. This simple Facebook ads for dental leads four-part funnel with the unique four-point targeting will have them pouring in week after week. Don’t be obnoxious in your follow-up efforts, but do be thorough and professional. Once they opt-in you are relationship building. You have peaked their interest and earned their trust enough to get them to book their FREE session. It is then up to your dazzling dental skills to keep them coming back!

WE CAN HELP

If this sounds amazing but like a lot of work, don’t worry! We are here to help! Contact us today to get new patients coming into your practice weekly. We will work hard for you so you can focus on making your customer’s experience amazing! Oh, and of course, the Facebook ads for dental leads funnel isn’t the only way we have to get clients in your chair… CLICK HERE TO CONTACT US TODAY for details.

READY FOR MORE PATIENTS?

You got it! You can have new patients in your chair quickly. Simply call us or send us an email letting us know you want to discover more about our proven dental funnels.

Call Us at 209-402-3057

HOW TO GET NEW CHIROPRACTIC PATIENTS THIS WEEK WITH FACEBOOK ADS & FITNESS TRENDS

Thu, 04 Jan 2018 19:41:00 GMT

Marketing a chiropractic practice is by no means an easy task. Yet, worn-out traditional methods such as mailed letters, and trinkets like fridge magnets or even gel ice packs handed out at local events are far too common within the industry. It’s time to try Facebook ads for chiropractic leads to get a steady flow of qualified leads to walk through your door.

(source)

Many chiropractors might overlook, however, the power that a paid Facebook ad strategy can have on their practice (if it’s done right, of course). They could’ve tried them out once or twice before. But, it just didn’t work out as they’d hoped—people lining up for appointments and hitting monthly revenue goals well before the 30 days are up. (Sounds pretty dreamy, right?)

If that’s your client, you’re in the right spot. Or, if they have yet to make an attempt at Facebook advertising, we’re glad you’re here, too. That’s because we’ve done all the hard work for you. Yes, you read that right!

We’ve developed a ready-made Facebook ads for chiropractic leads funnel that’ll help you crush lead generation—all by using Facebook ads to gain new chiropractic patients this week. You ready to get your hands on it?

***This is the first of many as we’re kicking off a series of ready-made funnels for various industries… all with YOU in mind. After all, you’re focused on making your clients happy and successful. So, be sure to stay tuned in the coming weeks for more insightful goodness.***

Okay, let’s get started on the basics…

WHY FACEBOOK ADS FOR CHIROPRACTIC LEADS?

Simply put, Facebook is one of the most targeted, cost-effective ways to promote your chiropractic practice online. Why? Well, the popular social media platform recently reached 2 billion active users, meaning there’s a good chance this is this place your current and prospective patients hang out.

Not to mention, Facebook has access to a massive amount of data on those people—demographics (age, gender), location, behavior (purchase history, job role, media usage), interests (user activity, pages they like, etc.), and so much more.

Are you following what that means for you? Yup, you guessed it. You’ll have the ability to reach the right people in your local neighborhood with your ads—those interested in chiropractic treatment, while avoiding those who will scroll right past your offering faster than employees chowing down on free donuts at a Monday morning meeting.

But, it’s not just about reaching the right people. It’s also about getting those people to click on your ad and call, email, or whatever it is you want (and need) them to do to transform into a profitable patient.

How do you do that, you ask? With none other than a jaw-dropping offer (or JDO for short) in front of an effective Facebook ads for chiropractic leads funnel. So, let’s walk through what exactly it is you need to do to get those new patients rolling through the doors THIS WEEK.

JAW-DROPPING OFFER (JDO) FOR CHIROPRACTIC LEAD GENERATION

We’re sharing all the secrets today to help you . One being, the secret “sauce” of your ad—the jaw-dropping offer (JDO). It’s that special something that’ll make the Facebook user stop in their scrolling tracks and go all googly-eyed over your ad, compelling them to click.

While that last paragraph probably got you spinning your wheels about the exact offer you could serve up to your ideal audience, hold up for just one minute . There are a few requirements that go along with creating your JDO.

It needs to be a narrowly targeted, irresistible sales offer that compels your people.
It also needs to be a product or service of perceived high value to offer for free (or at little cost).

So, let’s start with the first requirement. You need to determine who exactly it is you’re wanting to target. Now, with a chiropractic practice, there are many different audiences you can appeal to—exercise fanatics, athletes, seniors, pregnant women; you name it.

But, you must focus on one audience at a time and build an offer that’s exclusive to them.

In this case, we’ll focus on CrossFit enthusiasts—specifically women, ages 22-45, with interests in CrossFit and health.

With all the running, jumping, squatting, lunging, pushing, and pulling they do, they’re super tough on their bodies. For that reason, they’re flooding chiropractic practices all over the place, making them a prime target. They need that kind of care to be able to head back to the gym and do it all over again the next day.

Now that we’ve pinpointed our people, let’s move onto the second requirement: the offering. The most compelling and feasible service you can offer to this type of clientele is a free 15-minute massage.

Ultimately, a chiropractor must offer this service or have a massage therapist on staff—which seems to be the norm these days—for it to work. This offer, however, is going to allow the practice to get leads through the door, build trust with them, and double the odds of them returning time and time again.

Easy enough? Let’s keep rolling…

THE WINNING FACEBOOK ADS FOR CHIROPRACTIC LEADS FUNNEL YOU NEED

To catch those leads, you need to set up a simple four-part funnel, which includes:

A well-targeted Facebook ad
A landing page (aka opt-in page)
A thank you page
And, a simple follow-up email sequence and text message

Consider it a mini-puzzle of sorts—without one part, you can’t complete it with much success. Now, let’s walk through each part of an effective chiropractic sales funnel to ensure you pass the process with flying colors.

THE FACEBOOK AD

This is where you’ll put that JDO on full display for your audience to see (and get excited about). Remember, it doesn’t need to be lavish. And, you don’t need to write a novel for the copy. Your ultimate goal is to just get those clicks = LEADS.

And, the most effective ad type to do just that is Consideration, with the ideal objective being Traffic. That means you’re focused on sending people to a destination on or off of Facebook for lead generation.

Make sense? Great. Now that the ad objective is knocked out, next, let’s move onto the meat and potatoes—targeting. This is where the segment we discussed earlier (CrossFit enthusiasts who are women, ages 22-45, etc.) comes into play.

To begin attracting leads in your neighborhood with your free 15-minute massage offering, you’ll want to use the following targeting options:

Your city +25 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
Women ages 22-45
Purchases Fitness items (behavior)
Interested in CrossFit, CrossFit Training, Deadlift, and Powerlifting (interests)

Obviously, there are a slew of additional targeting options you can throw into the mix once you have a steady flow of leads coming in. These four targeting options, however, are the strongest to get you up, running, and using Facebook ads for chiropractic leads.

Once you have your targeting all setup, it’s time to build your ad creative! Again, it doesn’t need to be anything fancy.

It just needs to get them to take action and move onto the next step of the funnel. We’re just asking them to provide their contact information to opt-in to your email list and receive the special offer (aka JDO). It’s as simple as that.

After that point is when you can reach back out to them to schedule appointments and offer other services.

There are a few components in the ad example above you can copy (yes, we’re giving you permission!) to build a champion Facebook ad that brings you the leads you’ve been craving.

The Ad Headline—super simple. States the offer clearly and who it’s exclusive to.
The Main Ad Copy—pinpoints who this ad is for by using lingo a CrossFit enthusiast is familiar with (WOD) while stating that the chiropractic practice can help (give us 15 minutes and we’ll fix it).
The Ad Image—features CrossFitters in action, making it easier for the audience to relate to the ad (we recommend looking to stock.adobe.com for royalty-free stock images).
The Ad Description—again, states the offer clearly with a bit more information (who’s giving the 15-minute massage), while using more lingo associated with this audience.
The URL—is easy to read and is a custom domain. That’s important as you want to be sure to avoid extension URLs (ex. .clickfunnels). They’ll cost your ad more in the long run because they’re ranked poorly Web of Trust.
The Call-to-Action Button—by choosing to Learn More, you’re preparing the audience to get more information about the offer.

Once your audience clicks on the ad, they’ll be redirected to an opt-in page. This page is solely designed to get their name, email, and cell phone number, in exchange for the offer.

THE LANDING PAGE (OPT-IN)

While it’s great and all if you have a website for the chiropractic practice to send the audience to, we recommend you set up a designated page for this offer. Taking them to your home page is a sure-fire way to get them to click somewhere else and not give you their information.

Check out the example above of a simple landing page you can mimic to collect leads with ease. And, let’s discuss the three reasons as to why this works so well:

The image and page text are consistent with the ad that led your target there . The image is essentially a woman stretching—something you’d see at a CrossFit gym. And, the page text simply reiterates the offer.
The target is being asked to provide very minimal information —name, email address, and phone number. Thus, steering clear from overwhelming the user and causing them to click away from the page. All before they fill out the form and claim the offer.
And, there’s scarcity. This is very important. In this example, we’re only offering this special to the first 10 appointments, getting the user to opt-in faster while pushing them into the office.

We’ve used this layout in dozens of different industries and it works perfectly every. single. time.

THE THANK YOU PAGE

After the prospective patient enters their information on the landing page and clicks the “Get Your Free 15-Minute Session Now” button, they’re added to your email list and redirected to a Thank You page.

You can probably tell, right off the bat, it’s very similar to the opt-in page, with just a few changes.

It starts off explaining that an email is coming their way soon with instructions on how to schedule their free massage session—encouraging them to call the office and state the code (“CrossFit”) to redeem. The phone number on this page isn’t just any standard number. It’s actually a tracking number that forwards calls to the business in order to track the effectiveness of the campaign. You can set this up painlessly at CallRail.com .
Most importantly, at the end, we throw in a bonus stack with some added scarcity. It’s an additional freebie or special offer added to the original offer. But, it’s only given to the prospective patient if they contact the office to redeem within the next 10 minutes. Who wouldn’t want an extra 15 minutes added to their massage time?!

And, that completes the first three parts of our four-part winning Facebook ads for chiropractic leads funnel. Lastly, and the most important part of this process, comes the follow-up, helping seal the deal with leads who’ve opted-in.

THE FOLLOW-UP

We’ve said it before, and we’ll say it again. The degree to which you follow-up with those who’ve opted-in to receive your offer from your Facebook ads for chiropractic leads funnel can definitely make or break your campaign. You’ve got to remove any barriers that stand between them and actually going into the chiropractic office. And, make them feel more than just a number.

To help with that, you’ll need to send a series of two emails, as well as an SMS text message. What’s the reason for throwing a text message into the mix, you ask? It puts the tracking number in their hands, encouraging them to call right away—without hesitation.

As for the emails, the first email they should receive immediately needs to restate the same information from the Thank You page. Super simple.

And, the second email they should receive two days later needs to tell them the benefit of claiming the offer, while reminding them that it expires soon. (There’s that scarcity element again!)

So, how the heck do you go about setting all this up? SendGrid is your trusted sidekick (or any other autoresponder tool you prefer), helping you get your follow-up emails up and running.

And, that’ll wrap up the basic layout and flow of a chiropractic practice funnel using Facebook ads.

Now…

GIVE YOUR FACEBOOK ADS FOR CHIROPRACTIC LEADS A GO!

We’ve set you up for success, providing you with a ready-made four-part funnel to generate a steady flow of leads using Facebook ads. And, the best part? It’ll work no matter what stage of business you’re in.

Always remember, however, the key to crushing this whole Facebook ads for chiropractic leads funnel is to follow-up, follow-up, and follow-up. When you make it a priority, and you’re sincere and personable during the process, you’ll avoid letting leads slip right through your fingers.

Just keep that momentum going! Because, once you seal the deal, the job isn’t done. Relationship building is a process and new clients won’t ever forget how you continue to make them feel.

Hooked on the information we shared here today? And, looking to stay ahead of any changes and curve balls Facebook will, without a doubt, throw your way? Want someone else to do all the nitty-gritty details? That’s what we are here for! CLICK HERE TO CONTACT US TODAY to find out how we can work together to bring more people through your doors.

Have questions or something to share on this Facebook ads for chiropractic leads funnel? Drop us a messagebelow. And, be sure to share your results with us once you put this funnel to use!

READY FOR MORE PATIENTS?

You got it! You can have new patients walking in the door quickly. Simply call us or send us an email letting us know you want to discover more about our proven funnels.

Call Us at 209-402-3057

HOW TO TURBOCHARGE YOUR GYM MEMBERSHIPS THIS WEEK WITH FACEBOOK ADS

Mon, 04 Dec 2017 18:13:01 GMT

In the digitally-connected world we live in today, there are a number of ways gym owners can market their fitness club—one key way being Facebook ads for gym leads.

The difficulty with Facebook ads for gym leads, however, is getting the attention of the intended audience in a crowd of posts from their friends, family, and other brands trying to break into the same space.

Many gym owners might have taken the popular social media platform’s ad tools for a test run, but plateaued with their results because they just couldn’t come up with a strategy that would set them apart. And, ultimately, get them the gains in new gym members they were hoping for.

If that’s your client, we’ve got you covered and we’re glad you’re here with us today. That’s because we’ve created a ready-made funnel that’ll help you max out lead generation efforts—all by using Facebook ads to increase membership sales this week.

Are you ready to kick things up a notch (or two)? We thought so. Let’s get started…

WHY SHOULD I TAKE THE FACEBOOK ADS ROUTE TO GENERATE MORE GYM MEMBERSHIPS?

Well, if you really know us and what we’re about, the appropriate question to ask is… why wouldn’t you take it?!

You’ve read it here. You’ve read it there. Heck, the proof is in the pudding in so many places across the webosphere that Facebook ads can take your business far, especially when it comes to increasing foot traffic and conversions.

I know, I know. Why in the world would you pay to play to get your audience to see your message on the social media platform? But, it’s absolutely, positively, 100% worth it. Why?

Well, to get right to it, 1.28 billion people log onto Facebook daily . DAILY. What does that mean for you? The chances of your local target audience being there are extremely high, which helps make it that much easier for you to successfully reach them with your offer.

Now, after reading that last paragraph, I’m sure you’re in this for the long haul. Right? I figured. Here’s what you’ve been waiting for…

A JAW-DROPPING OFFER (JDO) TO DRIVE LEAD GENERATION & GYM MEMBERSHIP SALES

Oh boy, are you in for a real treat today. We’re opening up our Facebook strategy vault just for you to share the formula you need to turbocharge your gym membership sales this week.

First, we’ll dive into the first component: a jaw-dropping offer (or JDO as you’ll see around here). It’s the “it” thing that’ll make the Facebook user stop in their scrolling tracks and geek out over your ad, compelling them to click.

But, this can’t be just any offer you pull out of thin air. Nope. It actually needs to be two things:

A narrowly targeted, irresistible sales offer that compels your people.
A product or service of perceived high value to offer for free (or at little cost).

So, let’s start with the first requirement. You need to determine whom exactly it is you want to target. With a fitness club, there are many different audiences you can appeal to—fitness enthusiasts, high school or college athletes, working parents; you name it.

But, you must focus on one audience at a time and build an offer that’s exclusive to them. In this case, we’ll focus on moms—specifically moms between the ages of 25 and 45, and have grade school or high school kids.

Because their kids are between the ages of 6 and 18, they have more free time and flexibility to go to the gym than those with young children at home.

So, now that we’ve pinpointed who our people are, let’s move onto the second component: the offering. The most compelling and feasible service you can offer to this type of clientele is a 2-week free trial to your gym.

Simple enough? Let’s keep moving…

THE MIGHTY FACEBOOK ADS FOR GYM LEADS FUNNEL YOU NEED FOR SERIOUS GAINS

To attract your intended audience, you need to set up a simple four-part Facebook ads for gym leads funnel, which includes:

A well-targeted Facebook ad
A landing page (aka opt-in page)
A thank you page
And, a simple follow-up email sequence and text message

Consider it a mini-triathlon of sorts—when you don’t complete all stages, you won’t be rewarded for your efforts. Therefore, let’s walk through each part of an effective Facebook ads for gym leads sales funnel to ensure you come out a winner.

1. THE FACEBOOK AD

This is where that JDO will be on full display for your audience to see (and get pumped up about).

And, no, it doesn’t need to be fancy schmancy and there’s no need for you to spend hours beating your head against the wall hoping copy ideas come falling out of it like candy from a piñata.

Your ultimate goal is actually pretty simple: get those clicks = LEADS.

Easy enough? Yup, it really is. So, we’ve knocked out the ad objective, and next, we’ll focus on targeting.

This is where the segment we discussed earlier (moms, ages 25-45, with grade school or high school kids) comes into play.

To begin attracting leads in your neighborhood with your 2-week free trial offer, you’ll want to use the following targeting options:

Your city +10 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
Women ages 25-45
(06-08 years) Parents with early school age children (demographics)
(08-12 years) Parents with preteens (demographics)
(13-18 years) Parents with teenagers (demographics)
Moms of grade school kids (demographics)
Moms of high school kids (demographics)

Of course, there’s a ton of additional targeting options you can choose from once you find yourself getting a steady flow of leads through the door. These seven targeting options, however, are the strongest for this type of funnel to get you up and running in no time.

And, once your targeting is set up, it’s on to the ad creative! Again, as I mentioned earlier, you don’t need to make this 10x more complicated than it needs to be because it doesn’t need to be anything extravagant. It simply should get your audience to take action and move them to the next step of the funnel—providing their contact information to opt-in to your email list and receive the special offer (aka JDO).

After that point is when you can reach back out to them to schedule their gym visit and offer other services.

In the ad example above, there are components you can definitely clone to save you some time (yes, we’re giving you free rein!) to build a champion Facebook ad that brings you the leads you’ve been hungry for.

The Ad Headline—super simple. States the offer clearly and brand name serving it up.
The Main Ad Copy —pinpoints whom this ad is for, speaking directly to moms. After all, it’s tough to find the time to focus on yourself when you’re busy taking care of your family.
The Ad Image —keeps things light, with a fun play on working out. It’s not always easy to get yourself to the gym when you’re craving your favorite treat (in this case, a hearty sandwich) to get you through your bustling schedule (we recommend looking to stock.adobe.com for royalty-free stock images).
The Ad Description —again, states the offer clearly with a bit more information while using more language to reel in the target audience (a mention of “now that the kids are in school”).
The URL —is easy to read and is a custom domain. That’s important as you want to be sure to avoid extension URLs (ex. .clickfunnels). They’ll cost your ad more in the long run because they’re ranked poorly Web of Trust.
The Call-to-Action Button —by choosing Sign Up, you’re preparing the audience to dish out their contact information to get their free 2-week trial.

Once your audience clicks on the ad, they’ll be redirected to an opt-in page that’s purely designed to get their name, email, and cell phone number, in exchange for the offer.

2. THE LANDING PAGE (OPT-IN)

It’s no longer enough to simply send your audience to your standard sign-up form on your website. For that reason, we recommend you set up a designated page for this exclusive offer so your future gym member can sign up fast! This is critical to the success of your Facebook ads for gym leads funnel.

Check out the landing page (opt-in) example above, which you can copy for your own offer to build up leads with ease. And, let’s walk through the three reasons as to how this page works to your advantage:

The background image and page text are consistent with the ad that led your target there. The high-quality photo is a blurred fitness facility with feminine workout attire—pink and purple running shoes, and bright colored equipment. And, the page copy simply reiterates the offer.
The target is being asked to provide very minimal information—name, email address, and phone number. Thus, steering clear from overwhelming the user and causing them to click away from the page. All before they fill out the form and claim the offer.
And, there’s scarcity. This is very important. In this example, we’re only offering this trial to 15 people, getting the user to opt-in faster while pushing them into the gym.

We’ve used this opt-in page layout in dozens of different industries. And, we’ve found it works like a charm every time.

3. THE THANK YOU PAGE

After the prospective gym member enters their information on the landing page and clicks the “Get Your FREE 2 Week Trial Now!” button, they’re added to your email list and redirected to a Thank You page.

Instantly, you’ll notice it’s very similar to the opt-in page, with just a few minor changes.

The page starts off explaining an email is coming their way soon with instructions on starting their 2-week free trial—encouraging them to call the office and state the code (“MOMFIT”) to redeem. The phone number on this page isn’t just any standard number. It’s actually a tracking number that forwards calls to the business in order to track the effectiveness of the campaign. You can set this up painlessly at CallRail.com .
Most importantly, at the end, we throw in a bonus stack with some added scarcity. It’s an additional freebie or special offer added to the original offer. But, it’s only given to the prospective member if they contact the office to redeem within the next 48 hours. I mean, who wouldn’t want an extra 2 weeks added to their trial period?! That adds up to a FULL free month of membership.

You following how easy this is to get set up ASAP? Awesome. And, that completes the first three parts of our mighty four-part Facebook ads for gym leads funnel.

The last part is what we consider to be the most important part of the process—the follow-up, helping clinch the leads who’ve already opted-in.

4. THE FOLLOW-UP

You’ll hear this a lot around these parts: if you go to great lengths to follow-up with those who’ve opted-in to receive your offer, you’ll take your business to a whole new level.

Doing so only helps remove any barriers that stand between your prospective members and actually going into your gym. Plus, you’ll make them feel like more than just a number on your reports.

To get started with your follow-up process, you’ll need to send a series of two emails, as well as an SMS text message. No worries if you’ve never used SMS text messaging in your marketing efforts. But, you should absolutely consider adding it to the mix. It’ll put the tracking number in your lead’s hands, encouraging them to call right away—without pause.

As for the emails, the first email they should receive immediately needs to restate the same information from the Thank You page. Repetitions are just as important to exercise as they are to your sales messages.

And, the second email they should receive two days later needs to tell them what they’ll gain from claiming the offer while reminding them that it expires soon. (There’s that scarcity element again!)

So, how in the world do you get all this set up? SendGrid is your trusted partner (or any other autoresponder tool you prefer), helping you get your follow-up emails up and running.

That’ll wrap up your warm-up, easing you into the basic layout and flow of a Facebook ads for gym leads funnel.

NOW, HIT THE MACHINES!

Okay, or in this case, Facebook. It’s your turn to put this four-part Facebook ads for gym leads funnel into action, pulling you out of that plateau and lifting you up to get the membership gains you’ve been looking for. And, the best part? It’ll work no matter what phase of business you’re in.

Don’t forget, however, at the core of this entire process is the follow-up. When you make time for doing it amid your busy schedule, and you’re welcoming and personable, you’ll stand out from your competition and avoid potential members slipping through the cracks.

Just keep your energy level up! Because, once you seal the deal, the job isn’t done. You’ll need that second wind. After all, relationship building with your audience is a process. And, once you master it, you’ll be a force to be reckoned with in your industry.

If you’re hooked on the information we shared here today, and are looking to stay ahead of any changes and curve balls Facebook will, without a doubt, throw your way, CLICK HERE TO CONTACT US TODAY so we can help you get more gym members asap using this Facebook ads for gym leads and some more amazing marketing things we know!

Have questions on this funnel? We’ve got answers. Just drop us a message below, and we’ll get back to you as soon as we can. And, be sure to share your results with us once you get your Facebook ads for gym leads funnel into full swing!

WANT MORE MEMBERS?

You got it! You can have new members walking in the door and increasing your revenue. Simply call us or send us an email letting us know you want to discover more about our proven funnels.

Call Us at 209-402-3057

HOW TO MAKE YOUR REAL ESTATE LEADS GO THROUGH THE ROOF USING FACEBOOK ADS

Sat, 04 Nov 2017 20:24:23 GMT

Are referrals, word of mouth, glossy postcards, and flyers not getting the response you want? All those old-school methods certainly have their place and time and have the chance to bring in some leads. But, what if we kicked those to the curb for a bit and focused on Facebook ads for real estate leads? Yeah, that’s right. Facebook ads + real estate agencies = a match made in heaven.

And, here’s why:

Facebook is personal. Real estate is personal. You’re much more likely to like a post, Page, ad, etc. if your friends have. Likewise, chances are, a house is a person’s largest financial investment ever. Thus, people prefer to work with those they trust based on recommendations from their inner circle.
Facebook is visual. Real estate is visual. People are instantly attracted to photos that infiltrate Facebook News Feeds. Likewise, real estate centers on attractive, high-quality images in order to draw people into a property.
Facebook is emotional. Real estate is emotional. Users share content based on things happening in their life—from graduations to engagements, weddings, first-time home purchases, pregnancy announcements, births, anniversaries, retirements, and so on. Likewise, people become emotionally attached to places and new things, like their homes. Why else do people post a picture in front of their new home and plaster it across social media?!

You see, once you plug into Facebook’s targeting capabilities to reach your client’s ideal home buying audience, you’ll find your ads to be an absolute gold mine for their real estate agency.

But, in order to blow leads through the roof, you need to create a winning Facebook ads for real estate leads funnel—with all the bells and whistles: a compelling offer, an attractive visual, enticing copy, appropriate targeting, and more.

Sound daunting? No worries. That’s what we’re here for. We’ve developed a ready-made funnel that’ll help you earn new real estate clients this week—all by using Facebook ads. You ready to get your hands on it? Let’s dig in…

A JAW-DROPPING OFFER (JDO) TO DRIVE REALTOR LEAD GENERATION

The very first (and arguably, the most important) component of creating an ad with “good bones” is a jaw-dropping offer (or JDO as you’ll see around here). It’s the key to getting your ideal Facebook user to stop in their scrolling tracks and click on what it is you’re selling them.

But, this can’t be just any offer you craft on a whim. There are actually two essential must-haves for a seriously jaw-dropping offer:

A narrowly targeted, irresistible sales offer that compels your people.
A product or service of perceived high value to offer for free (or at little cost).

So, let’s start with the first essential must-have. It’s important you determine who it is you’re wanting to target with your offer. And, this is tough because, with a real estate agency, there are so many different audiences you can appeal to—first-time homebuyers, military personnel with a spouse, investors, and so on.

Instead of focusing on multiple audiences, however, it’s important to target only one audience at a time and build an offer that’s exclusive to them. In this case, we’ll focus on both men and women—specifically those between the ages of 25 and 50 who are either renters, looking to move, or investors.

The reason for including investors in the mix—real estate investors and independent investors—is, oftentimes, people invest in property to flip homes to rent out or sell.

Now that we’ve defined who to target, let’s move onto the second essential must-have: the offering. The most compelling and feasible thing you can offer to this type of clientele is a free affordable homes guide.

It’s a list of homes selling for under $100,000—inexpensive homes perfect for a first-time home buyer or someone looking to buy a property of good value to flip. And, you can actually spin this guide a couple of ways: either focus on the cheapest homes in your area or those that are the best value for the price (selling well below their appraisal value).

For this specific ad, we focused on the cheapest homes to buy in our town. Make sense? Awesome. Moving on…

THE FACEBOOK ADS FOR REAL ESTATE LEADS FUNNEL YOU NEED TO FIX UP YOUR LEAD GENERATION EFFORTS

Ready to sell your offer to your people? All you need is a simple four-part Facebook ads for real estate leads funnel, which includes:

A well-targeted Facebook ad
A landing page (aka opt-in page)
A thank you page
And, a follow-up email sequence and text message

Think of it as a listing process of sorts. You wouldn’t ever activate a home listing before having a client complete the necessary paperwork and taking photos of the property, would you? DIdn’t think so. Therefore, you shouldn’t do the same to your funnel. To help you avoid doing just that, let’s walk through each of the four parts to fix up your lead generation efforts ASAP.

1. THE FACEBOOK AD

This is how you’ll circulate that JDO we discussed earlier so your audience can grab hold of what it is you’re offering up.

And, no, it doesn’t need to be some sparkling ad that takes forever to build. Reason being, your primary goal is pretty straightforward: just get those clicks = LEADS.

And, the most effective ad type to do just that is Consideration, with the ideal objective being Traffic. That means you’re focused on sending people to a spot on or off of Facebook for the ultimate lead generation.

Are you following? Good. Pretty easy, huh? So, we’ve already knocked out the ad objective, and next, we’ll focus on targeting.

This is where the segment we discussed earlier (men and women, between the ages of 25 and 50, who are either renters, looking to move, or investors) comes into the picture.

To begin charming leads in your neighborhood with your free affordable homes guide, you’ll want to use the following targeting options:

Your city +10 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
Men & women ages 25-50
Independent investors (behaviors)
Real estate investments (behaviors)
Renters (demographics)

While there are many more targeting options you can use, focus on getting a steady flow of leads walking through the door using the five targeting options shared above. All before you add any more to the mix.

Next, after setting up your ad targeting, it’s time to get creative! Again, as I mentioned before, there’s no need to break your back turning this into some grand campaign. All it needs to be able to do is get your people to love what you’re virtually handing them. Thus, moving them to the next step of the Facebook ads for real estate leads funnel—providing their contact information to opt-in to your email list and receive the freebie guide (aka JDO).

Once they do that, you’ll be able to reach back out to them and offer your real estate services to help with any stage of the ownership process they might be in.

Okay, let’s break down the components of the money-making ad example above. That way, you can have something to mimic, ensuring you build a winning Facebook campaign that brings home some leads.

The Ad Headline—gets right to the point. States the content freebie clearly and the brand name offering it up.
The Main Ad Copy —throws in some scarcity and exclusivity to prompt the target to click on the ad and check out the offer.
The Ad Image —it’s a modest, cozy house that looks affordable. Now, what you want to do is use an image of a home in your area instead of a stock image (if you have a professional photo, of course). Doing so will help your audience make a genuine connection with your ad.
The Ad Description —again, states the offer clearly with a bit more information to get the target to act (“Get a copy…before they go to our website”).
The URL —is easy to read and is a custom domain. That’s important as you want to be sure to avoid extension URLs (ex. .clickfunnels). They’ll cost your ad more in the long run because they’re ranked poorly Web of Trust .
The Call-to-Action Button —by choosing Learn More, you’re preparing the audience to receive the information they’ve been looking for when it comes to home buying.

Once your audience clicks the Learn More button, they’ll be redirected to an opt-in page that’s exclusively designed to get their name, email, and cell phone number, in exchange for the offer.

2. THE LANDING PAGE (OPT-IN)

You’ll hear this time and time again from us: it’s not enough to send your leads to a standard sign-up form on your website. Why? Well, for starters, you won’t be able to successfully track ROI from your Facebook ads. We want to make this as easy as possible for you! Plus, it’d definitely be confusing for your audience to land on a page that, chances are, looks almost nothing like the ad.

To help you get started, posted above is a landing page opt-in example, which you can replicate to capture leads with ease. Looks nice, huh? But, looks aren’t the only thing this page has going for it. Let’s walk through the page’s components so you can quickly understand why this page works so well for your Facebook ads for real estate leads funnel:

The background image and page text are consistent with the ad that led your target there. The high-quality photo is the same image used in the ad. And, the page copy mimics the offer.
The target is being asked to provide only essential information—name, email address, and phone number. There’s no need to go all 20 Questions on them. If you did that, you’d overwhelm the reader and cause them to click away from the page. All before they fill out the form and claim the content freebie.

And, there’s scarcity. This is vital to getting people to opt-in quickly. In this example, it’s that the list changes daily. The whole reason why the audience is trying to get on this list is so they can get the newest, most updated one before anyone else sees it on the agency’s website.

We’ve used this opt-in page layout across various industries and have found it works like magic every time.

3. THE THANK YOU PAGE

After the prospective homebuyer enters their information on the landing page and clicks the “Show Me My New Home Now!” button, they’re added to your email list and redirected to a Thank You page.

Right away, you’ll notice this page isn’t much different from the opt-in page we just discussed.

The page kicks off with an explanation that an email is coming their way soon with a copy of the Affordable Homes Guide—encouraging them to call the office and state the code (“SEMODEALS”) to schedule a home tour. And, the phone number on this page isn’t just any standard number. It’s actually a tracking number that forwards calls to the office to track the effectiveness of the campaign. You can quickly set this number up at CallRail.com .
And, at the end of the page, we toss in a bonus stack with some added scarcity. It’s an additional freebie or special offer added to the original offer. In this case, it’s a free Neighborhood Deals Book. But, it’s only given to the prospective homebuyer if, and only if , they contact the office to schedule a home tour within the next 48 hours.

See how easy this Facebook ads for real estate leads funnel is to set up? Especially when the details are all laid out for you.

And, that brings us to the last part of our cream of the crop funnel! It’s what we consider to be the prime part of the process—the follow-up, helping close those leads who’ve already opted-in to your offer.

4. THE FOLLOW-UP

We may start to sound like a broken record when you read this next sentence. But, if take the time to follow-up with those who’ve opted-in to receive your offer, you’ll see your business blow through the roof.

It’s true! Following up on your leads from your Facebook ads for real estate leads funnel helps demolish any walls that stand between your prospective client actually working with your agency.

So, to get started with your follow-up method, you’ll first need to send a series of two emails, as well as an SMS text message. Hesitant about using SMS messages? Trust us, it’s not difficult. And, you should 100% consider adding it into the process. It puts the tracking number into your prospective homebuyer’s hands, encouraging them to call right away. No hesitations.

As for the series of emails, the first one should be sent out right away. And, it needs to summarize the same information the lead read on the Thank You page. Then, the second email should be sent out two days later, telling them what they’ll receive if they call to schedule a home tour right away. Remember? It’s a free Neighborhood Deals Book. There’s that added scarcity element again!

Now, are you wondering how to get these messages signed, sealed, and delivered to your audience? SendGrid is your dependable sidekick (or any other autoresponder tool you prefer), helping you get your follow-up process up and moving.

Well, that about wraps things up for our Facebook ads for real estate leads funnel walk-through today. So, how are you feeling now that we’ve given you a behind-the-scenes look at using Facebook ads for your realtor client’s lead generation efforts? I’m sure you’re ready to put all this info to work.

GET TO FLIPPING THOSE LEADS IN YOUR FAVOR!

It’s time to think outside the box when it comes to real estate agency marketing tactics. And, building a Facebook ad campaign (and following up with your prospects!) offers the perfect opportunity to flip leads in your favor—helping you beat out your competition.

If you loved getting your hands on the information shared here today, and are ready to stay ahead of the Facebook advertising game or simply want us to create the Facebook ads for real estate leads for you , CLICK HERE TO CONTACT US . We’d love to help you find new clients!

Have questions on this Facebook ads for real estate leads funnel? We’ve got answers. Just drop us a message below, and we’ll get back to you as soon as we can. And, be sure to share your results with us once you put this funnel out on the market!

READY FOR MORE LEADS?

You got it! You can have new customers calling you very soon. Simply call us or send us an email letting us know you want to discover more about our proven funnels.

Call Us at 209-402-3057

HOW TO PACK YOUR RESTAURANT WITH NEW CUSTOMERS USING FACEBOOK ADS

Wed, 04 Oct 2017 20:36:20 GMT

Are you ready to get the attention of new customers who operate in a mobile-first, social-media obsessed world? Then, you probably know what we’re going to say next. Yup, you guessed it… Facebook ads for restaurant leads.

Facebook ads are your new go-to, helping pack your client’s restaurant with new patrons in no time.

Print advertising used to be the popular choice. But, Facebook ads have proven to be not just the flavor of the week, but of all time.

Many restaurant owners, however, are unsure of where to even begin to get the most bang for their buck while using the popular social media platform’s ad tools. And, if that’s the case for your client, many of their most savvy competitors are stealing the show.

Those competitors are reaching all the foodies while showing off their menu, driving in-restaurant visits, and enhancing loyalty. Sound like something your client would be interested in?

Fortunately, we’ve got just the thing to make that a reality for them. That’s because we’ve created a ready-made Facebook ads for restaurant leads funnel that’ll help you cook up some lead generation goodness . All by using Facebook ads to increase restaurant leads this week.

Are you ready to spice things up a notch (or two)?

Thought so. Follow me…

HERE’S YOUR JAW-DROPPING OFFER (JDO) TO DRIVE RESTAURANT LEAD GENERATION & SALES

You’re in for a real treat today. That’s because we’re whipping up the Facebook ad recipe for success to take your client’s restaurant business to a whole new level.

To get started, let’s dive into component numero uno (aka #1): the jaw-dropping offer (or JDO as you’ll see around here). It’s the “it” thing that’ll make your Facebook audience stop in their scrolling tracks and crave more information. Thus, compelling them to click on your ad.

But, this can’t be just any offer you toss into the mix. It actually needs to be two things:

A narrowly targeted, delectable sales offer your people are hungry for.
A product or service of perceived high value to offer for free (or at little cost).

So, let’s start with the first bullet point. You need to determine whom exactly it is you want to target. With a restaurant, the different audiences you can appeal to are plentiful—from families with small children to sports fanatics, younger couples, and so many more.

But, the key is to focus on only one audience at a time and produce an offer that’s unique to them. In this case, we’ll focus on women—specifically those between the ages of 20 and 40, who have a birthday in the month we’re running an ad. Plus, friends of people/women who also have a birthday in the next 0 to 30 days.

Now that we’ve identified who our people are for the ad, let’s move onto the second bullet point: the offering. The most delectable (and feasible) product you can offer this type of customer is a buy one, get one free birthday dinner.

Easy enough, right? Onto the good stuff…

THE SIZZLING FACEBOOK ADS FOR RESTAURANT LEADS FUNNEL YOU NEED TO COOK UP SOME SERIOUS LEADS

To entice your intended audience, you need to set up a simple four-part Facebook ads for restaurant leads funnel, which includes:

A well-targeted Facebook ad
A landing page (aka opt-in page)
A thank you page
And, a simple follow-up email sequence and text message

It’s like a 4-course meal. When you don’t have one dish, you won’t be serving up the most mouth-watering funnel possible to your people. Therefore, let’s walk through each part of an effective Facebook ads for restaurant leads funnel to ensure you get something delicious in return: a steady influx of leads.

1. THE FACEBOOK AD

This is where that JDO we talked about earlier will be on full display for your audience to see (and get a little hangry for).

And, no, it doesn’t need to be some gourmet masterpiece. We don’t want you spending hours in the Facebook ad “kitchen” trying to come up with some prime cut piece of copy.

Your ultimate goal is actually pretty basic: get those clicks = LEADS.

What’s the most effective ad type to accomplish just that? Consideration, with the ideal objective being Traffic. That means you’re focused on sending people to a destination on or off of Facebook for lead generation.

Pretty straightforward? Yup, it really is. So, we’ve hashed out the ad objective, and up next is targeting.

This is where the segment we discussed earlier (women between the ages of 20-40, with a birthday in the month we’re running the ad, & friends of people/women who also have a birthday in the next 0-30 days) comes into the mix.

To begin tempting leads in your neighborhood with your buy one, get one free birthday dinner offer, you’ll want to go with the following targeting options:

Your city +10 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
Women ages 20-40
Birthday in August (demographics)
Close friends of people with a birthday in:
0-7 days (demographics)
7-30 days (demographics)
Close friends of women with a birthday in:
0-7 days (demographics)
7-30 days (demographics)

Yes, there are many, many more targeting options you can choose from. But, stick with the seven strong options shared above to start getting a steady influx of leads through those restaurant doors ASAP.

Once you’ve set up the targeting, it’s time to move onto the ad creative! Again, as I mentioned earlier, you don’t need to turn it into a masterpiece by any means.

Instead, just ensure it’s enough to get your audience to take action. And move them to the next step of the Facebook ads for restaurant leads funnel—providing their contact information to opt-in to your email list and receive the special offer (aka JDO).

After that point is when you can reach back out to those new restaurant leads and dish out other offers.

In the ad example above, there are bits and pieces you can definitely mirror to save you a big chunk of time (yes, we’re giving you the go-ahead)! You’ll be able to build a top-shelf Facebook ad that brings you the sales you’ve been hungry for.

The Ad Headline—very simple and clearly states the offer.
The Main Ad Copy —relatable to the ad’s target audience and, again, mentions the offer.
The Ad Image— something fun and what you’d easily find on your best friend’s Facebook page (we recommend looking to stock.adobe.com for royalty-free stock images).
The Ad Description —again, states the offer clearly with a bit more information, while using more language to attract the target audience (“Celebrate your special day with someone close to you!”).
The URL —is easy to read and is a custom domain. That’s important as you want to be sure to avoid extension URLs (ex. .clickfunnels). They’ll cost your ad more in the long run because they’re ranked poorly by Web of Trust.
The Call-to-Action Button —by choosing Learn More, you’re preparing the audience to discover additional information about the offer.

After your audience clicks the Learn More button on the ad, they’ll be redirected to an opt-in page. This page is entirely designed to get their name, email, and cell phone number, in exchange for the offer.

2. THE LANDING PAGE (OPT-IN)

Thinking about simply sending your audience to the sign-up or contact form on your website? Think again. Doing so will only create confusion as that page is generally standard and does not fork over a heckuva lot of incentive for your lead to give your their info.

Therefore, we recommend you set up a designated page for the exclusive deal that is part of your Facebook ads for restaurant leads funnel.

Set your sights on the landing page (opt-in) example above. You can copy it for your own offer, making it a piece of cake to bring in new leads. And, let’s walk through the three reasons as to why this page of your Facebook ads for restaurant leads funnel works 100% to your advantage:

The background image and page text are consistent with the ad that led your target there. The high-quality photo is a cute picture of a simple cupcake with a sparkler candle on top that calls for a celebration. And, once again, the page copy reiterates the offer.
The target is being asked to provide very minimal information—name, email address, and phone number. Thus, steering clear from overwhelming the user and causing them to click away from the page. All before they fill out the form and claim the offer.
And, there’s scarcity. This is very important. In this example, we’re only offering this BOGO deal for the month of the reader’s birthday, which compels them to opt-in faster and visit the restaurant ASAP.

This landing page is tested and approved as we’ve used the layout in dozens of different industries. It really works wonders every time!

3. THE THANK YOU PAGE

After the prospective restaurant patron enters their information on the landing page and clicks the “Get Your Birthday Dinner Voucher Now!” button, they’re added to your email list and redirected to a Thank You page.

Right away, you’ll notice it’s very similar to the opt-in page, with just a few small changes.

The page opens with an explanation that a confirmation text is coming to their cellphone soon with instructions on how to claim the BOGO offer—encouraging them to show it to the hostess upon arrival at the restaurant.
Most importantly, at the end, we throw in a bonus stack with some added scarcity. It’s an additional freebie or special offer added to the original offer. But, it’s only given to the prospective member if they visit the restaurant and redeem within the next 72 hours. I mean, who wouldn’t want a free dessert added to their BOGO dinner?! I’m sure if you weren’t hungry already, you are now…

Okay, are you following how amazingly simple this is to get set up right away? I thought so.

Well, that completes the first three parts of our sizzling four-part Facebook ads for restaurant leads funnel. The last part is what we consider the cherry on top to really rack up profits—aka the follow-up.

4. THE FOLLOW-UP

We really can’t say it enough: if you go the extra mile to actually follow-up with those who’ve already opted-in to receive your offer, you’ll take your restaurant to another level.

Following up helps remove any barriers that stand between your prospective patrons and actually coming into your restaurant to enjoy some good food. Plus, you’ll make them feel like more than just a number on your books—a VIP, in fact.

To get started with your follow-up process, you’ll need to send a series of two emails, as well as an SMS text message. No worries if you’ve never used text messaging in your marketing efforts. But, you should, without a doubt, consider adding it to the mix, as it’ll put the dinner voucher in their hands, making it easier to redeem.

As for the emails, the first email they should receive immediately needs to restate the same information from the Thank You page. And, the second email they should receive two days later needs to tell them what they’ll gain from claiming the offer while reminding them it expires soon. (There’s that scarcity element again!)

So, how in the world do you set all this up? SendGrid is your trusted partner (or any other autoresponder tool you prefer), helping you get your follow-up communications out into the world.

And, that’ll wrap up your four-course funnel feast, easing you into the basic layout and flow of a Facebook ads for restaurant leads funnel using Facebook ads.

NOW, GET TO COOKING IT UP IN YOUR KITCHEN!

Okay, or in this case, your Facebook account. It’s your turn to mix this four-part Facebook ads for restaurant leads funnel into your marketing strategy, helping you finally turn up the heat for your client’s restaurant in no time.

And, if you savored all this information and want us to cook up your Facebook ads for restaurant leads funnel, CLICK HERE TO CONTACT US TODAY . It’s your unfair advantage to against your competition.

Have questions on this Facebook ads for restaurant leads funnel? We’ve got answers. Drop us an email below, and we’ll get back to you as soon as we can. And, don’t forget to share your results with us once you cook this funnel up!

WANT MORE RESTAURANT LEADS?

You got it! You can have new customers walking in the door quickly. Simply call us or send us an email letting us know you want to discover more about our proven funnels.

Call Us at 209-402-3057